Dec. 7, 2025

The Art of AI-Powered Video Storytelling with Jeremy Toeman

The Art of AI-Powered Video Storytelling with Jeremy Toeman

What happens when a tech industry veteran gets frustrated with complicated video editing software? They build something better. In this captivating conversation, Jeremy shares his journey from early-2000s startups like Sling Media to leadership roles at media giants before launching his AI-powered video editing platform.

Whether you're an instructional designer looking to enhance learning materials, a marketer seeking to increase your content output, or an entrepreneur considering your next venture, this episode delivers actionable insights on harnessing AI's creative potential. Ready to experiment with the future of video creation? This conversation is your starting point.

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Augie Studio Website

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00:00 - Introduction to Jeremy Toman

04:22 - From Media Tech to Augie Studio

08:40 - Reinventing Yourself Later in Life

18:17 - AI Video Opportunities and Challenges

21:44 - Balancing Efficiency with Storytelling

29:27 - Startup Advice and AI Experimentation

42:36 - Movie Pong and Final Thoughts

WEBVTT

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Hello and welcome to the Designing with Love podcast.

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I am your host, Jackie Pelegrin, where my goal is to bring you information, tips, and tricks as an instructional designer.

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Hello instructional designers and educators, welcome to episode 70 of the Designing with Love podcast.

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I'm thrilled to have Jeremy Toman, the founder and CEO of Augie Studio, a social video editing startup, and host of the Founder at 50 podcast, with me today.

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Welcome, Jeremy.

00:00:32.220 --> 00:00:33.587
Thanks, jackie, so great to be here.

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Yes, it's great.

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We were talking a little bit before this recording about how we connected, so I'm really glad that we're here and we're able to talk a little bit about what you do.

00:00:43.171 --> 00:00:44.103
So it's wonderful.

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So, to start, can you tell us a little bit about yourself and share what inspired you to focus on AI video technology?

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Sure, I'll skip the when I was a wee lad in Canada bit, but I've been in the sort of tech and media conversion space for pretty much all of my career.

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In the early 2000s I was involved in startups like Mediabolic, which became part of TiVo, and Macrovision.

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I was the first employee in it, sling Media, which built the original Slingbox, which, for younger audiences, was the first way you could actually watch TV on the internet pre-Netflix, pre-youtube all that stuff Spent some time helping out other startups, launch companies like Waze and Sonos and Vudu and others had some startups of my own in the 2010s, also kind of around this space.

00:01:32.012 --> 00:01:52.400
Then I had kids, which is a different kind of startup, and spent my career yeah, I had to make a little pivot, as they'd say, and I went over to CBS and Warner Media and Etsy and spent some time in leadership roles over there and then that sort of set me up with this interesting kind of place in life where my kids are starting to get older.

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I had learned amazing things at these big companies and it started noticing a little hole in the market from a personal need, which is I needed to make a video to promote my original podcast with someone who's now my co-founder.

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I tried learning how to use Adobe Premiere Pro.

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Basically couldn't make any progress despite hours and hours of online tutorials, and started realizing that, you know, pro is the tool for professionals.

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And then, like, tools like CapCut are great for you know, influencer style videos, but I didn't want either of those things.

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I wanted something else.

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And rather, for you know, influencer style videos, but I didn't want either of those things.

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I wanted something else.

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And rather than you know, hire people to solve a problem for me.

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Whatever I decided, it was time to do another startup, and that's how Augie was born.

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Wow, that's great.

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So you saw a need and what you wanted, but you, uh, and you looked at those tools that were out there and they were just too bland for you too.

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Cookie cutter, right.

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You needed something that was going to meet the need of what you actually wanted and were looking for.

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Yeah, yeah, to be honest, it was a little less like cookie cutter per se.

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It was more that pro is just pro.

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You could do anything right If you know how to use Adobe Pro, like you can make movies.

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It's like Christopher Nolan uses those tools or his editors do right.

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And I just wanted to make, for lack of a dinky little video promoting my podcast.

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So my needs were totally not at that pro level.

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I used to make this analogy that it's like you wouldn't learn to fly a helicopter to get milk from your corner store, right, like you just't learn to fly a helicopter to get milk from your corner store, right, yes, right, like you, just walk on over, right.

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I wanted something that's like the walk on over version.

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That makes sense, okay, yeah.

00:03:31.042 --> 00:03:32.507
So Adobe Premiere Pro, was it?

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Just it had all the bells and whistles.

00:03:34.734 --> 00:03:39.165
But you didn't want all the bells and whistles, you just wanted to cut to the chase, right, yeah?

00:03:39.346 --> 00:03:39.926
Exactly.

00:03:39.926 --> 00:03:40.829
Yeah, you got it I love it.

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Yeah, you got it.

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I love it, got it.

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That's great, I love that.

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So, as you mentioned in your intro, you've made some major shifts in your career, from working at WarnerMedia to diving into that AI-powered storytelling and podcasting.

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So what are some things you've learned about reinventing yourself later in life, and how do you think that shapes the way you approach creative technology today?

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This is a great question, jackie, and, to be honest, I might answer it differently tomorrow and the day after that and the day after that.

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I'm in such an interesting personal phase.

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I have just started the podcast on my own addressing this exact topic.

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This is my first startup in 12 years during which I spent only time at these mega corporations, and I think you know I don't.

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First of all, I don't have a this will apply to everybody kind of answer, I think.

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For me, I've always been in this sort of weird combination of wanting to learn, always wanting to learn something, and then I'm a really big adherent to this concept of ikigai, which is this Japanese principle around sort of meaningfulness in what you do, and I always now forget things on the spot.

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But it's the combination of what are you good at, what does the world need, what will you get paid to do?

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And oh, there's a fourth one in there too.

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It's important.

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Well, we'll, you know, I'll remember after, but it's all about centering yourself around your own skills, what you can get paid for, right, because if you're really good at something but the world won't pay for it, you're a volunteer and that's okay, and that's why I volunteer for things.

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If you're really good at something, or if you're not really good at something in the world, they'll pay really well for it.

00:05:18.464 --> 00:05:19.545
Well, you have to go learn about it.

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So I've sort of always used this to find things that are true for me.

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I care about team beyond anything.

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I care about who I work with more than anything.

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I knock on wood, but in 30 years I've spent less than two of those years working with or for people that don't excite me to get out of bed every morning, kind of thing.

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So I think, as I have been aging, I keep looking at you know how are these same criterias at play, like could I cure cancer?

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No, can I make cool, entertaining products that really important and smart doctors can use when they get home at night and they just need a break from their difficult days?

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Yes, I can, right.

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So I always try to sort of align what am I good at with those things?

00:06:06.271 --> 00:06:16.312
And, candidly, as my kids have become teenagers in fact, my youngest is off to school at RISD now I've time again to do startups right.

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I couldn't do a startup when my kids were eight because, a they need me more and B it's a whole different game and we're all having a lot of fun and playing games and doing things like that, right, but now they're in high school and their time need of mine is a lot less and I really like to show them also like hey, sometimes you don't get a job, sometimes you make a job.

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Right, so I pull all this stuff in.

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I know that's a convoluted answer, but that's how my silly brain works.

00:06:45.259 --> 00:06:49.230
That's okay, I love it and it sounds like, as you were mentioning all those things.

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I relate to that so well because I've been in instructional design in higher education, did a little bit of corporate for a while, for going on 18 years.

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I've been in higher education and then in this field, instructional design specifically for almost 15 years and I never imagined I'd be teaching college courses now for four years and then I didn't think I would start a podcast two years ago.

00:07:13.547 --> 00:07:17.024
But yeah, it's amazing and I'm almost in my fifties myself.

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So it's like, wow, you don't think those things are going to come along.

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And then you realize, wow, there's a need I need to fill and let me just do it right, let me just start it up and see where it goes right.

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You just never know where it'll take you, and I think that's the beauty of it is that so many people want those assurances and those things that they know.

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Oh okay, I know I'll make money with this and I'm like, oh no, if you're just doing it for the money, then where's the passion, right there?

00:07:46.168 --> 00:08:01.420
Has to I think the passion has to come first, and then the money follows it and and that's the reward right For having that passion and meeting the people's needs meeting the world needs.

00:08:01.439 --> 00:08:02.081
Yeah, yeah, that's exactly right.

00:08:02.081 --> 00:08:04.002
You know, I, I and I really want to to the point of what you were just saying.

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I really want to also show my kids like and I really want to to the point of what you were just saying I really want to also show my kids like look, of course the quote unquote normal path is you go get a job, et cetera.

00:08:09.249 --> 00:08:27.055
But by showing them and like, actually it's not necessarily get a job, maybe it's make a job right, maybe it's make not only a job for you, like make a job for others right.

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The moment I go fundraising, you know, and I successfully close around, I can now hire people or hire companies or hire services, which is creating even more of an effect downstream.

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And I really like to think that you know, the venture capital money is there for entrepreneurs like me and you to go unlock and bring back into the world and create jobs.

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And sometimes we make it and sometimes we don't.

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But I love that they get to see different ways of how life could be, because, sure, getting a job is the direct and easy path and maybe that's what they'll all do and maybe not, and so it's good to show them the different ways.

00:09:00.162 --> 00:09:02.249
You can be Right, because they all don't have to fit the same mold and all go the same path.

00:09:02.249 --> 00:09:04.958
They're all unique individuals and one may decide I don't have to fit the same mold and all go the same path.

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They're all unique individuals, and so one may decide I don't want to go to college, like you said.

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I want to make a job and I want to be an entrepreneur.

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That's the great thing about today, with all the technology evolving and changing, is that there's more opportunities now than what you and I had when we were in high school.

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We had, I remember, in high school, having a pager and no cell phone.

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And I remember talking to some high school kids and they're like, what's a pager?

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And I'm like, oh my gosh, they haven't even heard of a pager.

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But I'm like, yeah, that's just the way this generation is.

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There's just some things that they don't.

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It doesn't click with them because they are not familiar with it.

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So it's funny.

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Yeah, I wonder, though, I'll bet, I'll bet, I'll bet you there's a market today for starting a new pager company.

00:09:49.797 --> 00:09:51.446
I'm not kidding, yeah, have you been following that?

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Like uh, cause it went through our family is that teenagers are now seeking out digital cameras again because they want to be able to take pictures in a disconnected way, right?

00:10:01.659 --> 00:10:06.389
So my daughter had one at summer camp, and so now I'm thinking I'm like wow, what you know, you brought a pager.

00:10:06.389 --> 00:10:07.052
I haven't thought about that.

00:10:07.052 --> 00:10:12.873
Well, I'll bet you you could go pretty trendy with Jenny for a little while on, like hipster pagers, you know.

00:10:13.120 --> 00:10:14.241
Yeah, because it was.

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It was such a popular thing when I was, I think, a sophomore in high school and I was like I want to pay my dad's, like, okay, you want a pager, work for it, go, go, do it go, you know.

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And I was like, and it was funny because it was all, because it was the trend, that was what all my friends had.

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But we didn't have.

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We had to actually go to a pay phone.

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Right, have money, go to a pay phone to call somebody.

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So it's funny how.

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And when I told them that that that's what we had to do, they're like, wow, that sounds complicated and I'm like that's just the way it was.

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Know, we didn't know anything different back then.

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So it's funny.

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We didn't know better.

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We didn't know different.

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We didn't, but those were the choices.

00:10:49.173 --> 00:10:54.585
You know Exactly, yep, you were just given something and you went with it and yeah, it's funny.

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I like that.

00:10:55.948 --> 00:11:06.395
So what I love, too, is you're working on some fascinating projects using AI to help creators and marketers tell stories in a new ways, which is great, because my background is in marketing, so I relate to this.

00:11:06.395 --> 00:11:15.229
So, from your perspective, what's the biggest creative opportunity AI opens up for things like video creation, and what's one challenge that we still need to solve in that area?

00:11:54.426 --> 00:11:55.509
this is again one of those.

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I think if we had been talking a month ago, I'd have a different kind of answer.

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We're at the point where I would say you know, there's always this going quote of like when was the best time to start doing X?

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It was like 10 years ago.

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When's the next best time?

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Today?

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I would say we are right now entered this phase where, if you are anywhere related to marketing whether you're an individual entrepreneur and you need to market yourself or some huge company somewhere video has to be part of the strategy.

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Right?

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We know that the I mean I can just bore you with stats right now, but any stat on like is video marketing important?

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Is going to be basically like uh-huh.

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So I would say this is the time to be experimenting with the various flavors and tools.

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So, first and foremost, there's multiple categories of where AI can help you with video In our case, for example, and there are other tools like Descript, veed and others, where you have content and you need to figure out how to make an ad with that content.

00:12:56.541 --> 00:13:01.810
Well, you can upload or create that content in those platforms, do some basic editing, push it live.

00:13:01.810 --> 00:13:04.495
So, video editing.

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I think the next category is around AI and video generation, and this is where you can say I want a blonde hair, blue eyed boy riding a unicorn through Times Square on a busy afternoon, or something like that, and make a clip of something that never existed before.

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And while a lot of that is purely for the fun of it, there's also a lot of pragmatic use.

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So I will reference Augie, but there are many other ways to do this.

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Inside Augie.

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You can go to our generate feature and, for example, upload.

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Actually, I was doing a project for a customer and we uploaded a picture of one of their dresses and then I said make it look like the model's spinning around showing off the dress she's wearing from a still picture of a woman wearing a dress on an all white background.

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And it did, and it looks amazing.

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And, yes, you can find artifacts and sometimes her hair flows in the opposite direction to her body.

00:14:01.944 --> 00:14:03.287
So it's not perfect.

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Three more prompts later and it will be.

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And so what I would say is you don't have to make stuff like Kid and the Unicorn in Times Square.

00:14:11.213 --> 00:14:16.533
You can take your existing assets now and start bringing them to life in a different way.

00:14:16.533 --> 00:14:16.961
Right?

00:14:16.961 --> 00:14:18.226
You have a simple product.

00:14:18.226 --> 00:14:27.535
I was doing a thing for a spice rub like a steak rub, and the picture was a pile of spices.

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I said, have a hand, sift through them, and it sprinkled them all around and it looks super realistic.

00:14:33.941 --> 00:14:36.668
So this is a great time to be experimenting.

00:14:37.028 --> 00:14:38.473
I will say your mileage may vary.

00:14:38.473 --> 00:14:43.672
You will probably spend a lot more money on tokens and such than you might want to at this stage.

00:14:43.672 --> 00:14:48.008
So it is definitely in a be ready for experimentation.

00:14:48.008 --> 00:14:55.269
But whatever you're doing, so again, if you have lots of your existing content, use AI editing tools to help trim them down.

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If you have no content, use AI generative tools to make something from nothing.

00:14:59.886 --> 00:15:03.980
But no matter what, experiment with getting yourself on one of these platforms.

00:15:03.980 --> 00:15:08.132
If you want to do influencer style videos, start with CapCut it's amazing, right.

00:15:08.132 --> 00:15:13.271
Or even the basic TikTok or Reels app You're out of excuses now, right?

00:15:13.271 --> 00:15:15.362
If you don't want to be on screen, use Augie.

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Make a headless video.

00:15:16.324 --> 00:15:23.514
If you don't want to record your own voice maybe you're not like the two of us and don't want your voice out there on things use a synthetic voice.

00:15:23.514 --> 00:15:29.286
Ours uses 11 labs for that, so there's so many options now Dive in, play around with them.

00:15:29.286 --> 00:15:34.973
The cool part is, most of them have free trials or limited free packages or services.

00:15:34.973 --> 00:15:37.588
So I would say this is the time to be experimenting.

00:15:38.300 --> 00:15:39.062
That's great, Jeremy.

00:15:39.062 --> 00:15:39.583
I love that.

00:15:39.583 --> 00:15:48.078
Have you worked with any institutions or any in the education space, like with training, professional development types of things too?

00:15:48.078 --> 00:15:55.802
Because I could see that working well with education to create training videos and make them better and reinvent those too.

00:15:56.644 --> 00:15:57.105
That's right.

00:15:57.105 --> 00:15:59.051
We do have a lot of those uses.

00:15:59.051 --> 00:16:04.248
We have a lot of internal comms teams that use Augie Also to take things like you know.

00:16:04.248 --> 00:16:09.008
Let's say, the CEO gives a keynote at a conference and has a 45 minute speech.

00:16:09.008 --> 00:16:18.245
Well, you know, just like you and I chop up highlights from our podcasts, so do social media teams, for mega companies need to do the same thing.

00:16:18.245 --> 00:16:20.307
So there's plenty of use that we're seeing.

00:16:20.307 --> 00:16:22.408
We also have some educational use happening.

00:16:22.519 --> 00:16:34.932
We have a couple of film classes at a variety of high schools that we've given them free use of Augie to go help their students learn the basics of things like storyboarding, which Augie does automatically.

00:16:36.041 --> 00:16:46.740
Again, not with the goal of them doing everything with AI, but with a goal of them understanding how to experiment with storytelling before, for example, filming.

00:16:47.002 --> 00:17:10.682
Right, the most expensive part of making any video is filming, and so if you can shortcut that or pre-optimize it using, like we use a Getty stock assets to build your prototype, so if you can see like, oh, I want to have, you know, a man and a woman walking along the beach at sunset and then you know they're going to go off and play in the water and the dog comes, and that's going to be my.

00:17:10.682 --> 00:17:19.472
You know, think about every pharma ad, right, you know, if you can, you can prototype the whole thing and save all that money before going down to actually shoot.

00:17:19.472 --> 00:17:26.094
We even had a film student as an intern last summer making a historical film all on top of the side of Augie.

00:17:26.094 --> 00:17:39.756
So we've always made it accessible to educational facilities so that we like the idea that businesses can pay for it and educational use can be for free, so that we can help support other people who want to get their stories out.

00:17:39.756 --> 00:17:42.206
That's always been just sort of really important to me.

00:17:42.827 --> 00:17:43.570
Wow, that's great.

00:17:43.570 --> 00:17:47.410
You know you mentioned that with that example of the film industry.

00:17:47.410 --> 00:18:09.916
It's funny because in instructional design we do prototyping, we do storyboarding, we do that kind of same thing, so that that way, like you said, you don't so when we go to create the e-learning or some type of micro learning, we're not spending all that time in the development stage and producing it and then having to go back and make a bunch of changes because it costs time.

00:18:09.916 --> 00:18:13.250
It costs a lot of money to time is money, right.

00:18:13.399 --> 00:18:14.524
So time is money yeah.

00:18:15.461 --> 00:18:22.732
So we actually do, and I'm teaching a class right now about that very thing and it's about organizational and workplace development.

00:18:22.732 --> 00:18:27.470
So it's all about how OKR is like objectives and key results and how to.

00:18:27.470 --> 00:18:29.012
How do you help a company do that?

00:18:29.012 --> 00:18:37.051
But one of the things they're doing is they're having to do a prototype and do a storyboard and then later on in the course.

00:18:37.051 --> 00:18:42.550
So this, I'm in top, we're in topic two right now and then in topic five they actually build the e-learning module.

00:18:42.550 --> 00:18:49.083
So it's for a company, it's for a fake company, but it's kind of neat because it gets them that opportunity to really dive in and do that.

00:18:49.263 --> 00:19:01.211
But I could see your, your platform working really well for that industry too, for learning and development, instructional design, those that are in that, because it's a growing.

00:19:01.211 --> 00:19:05.088
I don't know if you know this, Jeremy, but instructional design is all across, everywhere.

00:19:05.088 --> 00:19:15.653
It's in military, higher ed, corporate, nonprofit, so anytime you hear someone saying learning and development and I do this, that's kind of that's what I do.

00:19:15.653 --> 00:19:17.846
So it's pretty fascinating.

00:19:17.846 --> 00:19:25.080
Yeah, so there's a lot of parallels too between you know, uh, the creative fields, Um, so it's neat how we do.

00:19:25.080 --> 00:19:29.430
We do this kind of those similar things that they do in the creative arts as well.

00:19:29.430 --> 00:19:30.600
So it's kind of cool.

00:19:31.180 --> 00:19:33.122
I mean, it is creative, right, like I think about.

00:19:33.682 --> 00:19:50.336
You know, half of the stuff that we'll watch on the YouTube is an instructional video of some kind Whether I'm being edutained by a Mark Rober or whatever or some random channel that you follow, half the time we're on YouTube getting some kind of instruction on something.

00:19:50.336 --> 00:19:52.707
So I could easily see that demand.

00:19:52.707 --> 00:20:03.861
Actually, we had been working with a company that does, um, uh, industrial machinery and they wanted to take their instruction manual and effectively bring it to life, and so they've been doing that in augie.

00:20:03.861 --> 00:20:18.208
And so, um, they took, yeah, they they scanned in, or I guess they already had the digital, so that doesn't make sense, but they uploaded all of the frames of each page of the manual and then use generative tools to.

00:20:18.208 --> 00:20:32.911
You know, if it was like it was like a wireframe you know one of those like wireframe styles and they just had, you know they, they're still doing it, but they have, like the guys walking, not just standing or picking up the ladder, you know, so you can bring those things to life in a really interesting way.

00:20:33.539 --> 00:21:07.951
That's great, and hopefully they've got an instructional designer that will look at that later, because that's one of the really interested in doing consulting work and things like that, because then I can kind of help bring you know companies along and say, okay, great, you want to do that, but let's make sure is it going to still work for learners still gonna?

00:21:07.951 --> 00:21:10.746
Is it still gonna make the same impact for them?

00:21:10.746 --> 00:21:12.370
Yeah, so I love that.

00:21:12.370 --> 00:21:13.031
That's great.

00:21:13.031 --> 00:21:15.361
Yeah, so you mentioned TikTok earlier.

00:21:15.361 --> 00:21:21.868
So with your work touching platforms like TikTok and Adobe, we know there's a constant push to create faster and smarter.

00:21:21.868 --> 00:21:24.391
Even I get that in work all the time.

00:21:24.391 --> 00:21:25.953
It's like get that out faster.

00:21:25.953 --> 00:21:27.054
We wanted it yesterday, right.

00:21:27.836 --> 00:21:28.016
Right.

00:21:28.480 --> 00:21:34.773
How do you balance the drive for efficiency while making sure that human and emotional side of storytelling doesn't get lost in the mix?

00:21:37.879 --> 00:21:39.021
storytelling doesn't get lost in the mix.

00:21:39.021 --> 00:21:39.903
That's a really good question.

00:21:39.903 --> 00:21:54.789
I think the first statement I'd make is when we think about video, I think a lot of us especially if you're anywhere near our age groups, I'd say, if you're actually probably about 35 plus video probably carries not a stigma but a certain weightiness to it.

00:21:54.789 --> 00:22:03.204
We feel like, oh, if you want to make a video, that's going to be work, even if you're doing like an Insta or LinkedIn or a TikTok post.

00:22:03.204 --> 00:22:06.086
And I think if you're much younger, you don't feel that way because it's so.

00:22:06.086 --> 00:22:09.088
You know, you grew up, you're native in that world.

00:22:09.088 --> 00:22:15.660
So the first thing I'd say is you got to stop thinking like we think, which is?

00:22:15.660 --> 00:22:26.134
It's better to have more out there that is, for lack of a better phrase good enough than to make sure you're only doing one perfect video a year.

00:22:26.134 --> 00:22:27.080
Right?

00:22:27.080 --> 00:22:30.648
The reality check is most posts are forgotten.

00:22:30.648 --> 00:22:33.093
Most posts are to feed the algorithm.

00:22:33.093 --> 00:22:36.045
Right, and it's not to say phone it in every time.

00:22:36.045 --> 00:22:43.007
It is to say you don't have to be, uh, christopher nolan on every tiktok post.

00:22:43.007 --> 00:22:45.452
You don't have to work it to perfection.

00:22:45.452 --> 00:22:48.288
Depends a lot on what your brand is and what your products are.

00:22:48.288 --> 00:22:54.106
Right, sometimes good enough is playing along with a meme, or sometimes good enough is just one.

00:22:54.106 --> 00:23:00.502
You know I I this will be a really weird off topic I'm a big fan of this craft brewery called tree house.

00:23:00.502 --> 00:23:10.903
Well, they created a channel called tree house releases and all it is is whenever there's a new beer they've got maybe just a simple picture of it, maybe a little clip of the brewer who knows.

00:23:11.563 --> 00:23:12.666
But I like that way of thinking.

00:23:12.666 --> 00:23:17.183
It's like you don't have to be perfect with every piece of content you put out there.

00:23:17.183 --> 00:23:22.052
However, those algorithms don't care about your feelings.

00:23:22.052 --> 00:23:22.693
You know what I mean.

00:23:22.693 --> 00:23:36.407
Like, those algorithms expect to be fed and so, more important than the quality of your video, I mean again, don't put out garbage and please don't put out AI slop Augie is not an AI slop product.

00:23:36.407 --> 00:23:44.712
Don't put out AI slop Augie is not an AI slop product, but figure out a cadence and stick to it and then think about increasing it over time.

00:23:44.712 --> 00:23:45.736
It's almost like working out.

00:23:45.756 --> 00:23:46.920
Just go to the gym once a week.

00:23:46.920 --> 00:23:51.049
You don't have to be whatever on day one, in fact.

00:23:51.049 --> 00:23:52.251
Go to the gym, go for a walk.

00:23:52.251 --> 00:23:54.682
If you didn't do anything yesterday, go for a walk today.

00:23:54.682 --> 00:23:58.183
Just do something to show that progress Right.

00:23:58.183 --> 00:24:02.735
And the second thing I'd say, by the way, is then don't start until you're ready.

00:24:02.735 --> 00:24:08.251
Don't start, and then, seven weeks later, put a second post and then five weeks later you got another post.

00:24:08.251 --> 00:24:12.454
Get ready, figure out like, okay, our brand's going to post three times a week.

00:24:12.454 --> 00:24:22.790
One of those posts will be the making of, one of those posts will be interview with the founder, and one of those posts will be a thoughtful way of using our product or something like that.

00:24:22.790 --> 00:24:24.391
You don't have to go that crazy.

00:24:24.391 --> 00:24:28.155
You can in fact go to ChatGPT and say here's what I do.

00:24:28.155 --> 00:24:34.422
I need an idea for a low friction, tiktok cadence and suggested series of content.

00:24:34.422 --> 00:24:45.240
Like you know, what I'll say to anyone listening is you got no excuse anymore to not be experimenting somewhere right, absolutely Don't worry.

00:24:45.784 --> 00:24:47.770
You know the water's fine, Come on in.

00:24:48.393 --> 00:24:48.914
Exactly.

00:24:48.914 --> 00:24:57.254
Yeah, I haven't been diving into video yet, but that's one thing I want to do because I've heard that that helps with your like you said the algorithms, youtube.

00:24:57.254 --> 00:25:01.336
It helps get the get you out there a little bit more and more visibility.

00:25:01.336 --> 00:25:14.268
And it's interesting because I started I actually did that with ChatGPT because I wanted to do a marketing promo for four weeks and I was like, hey, chatgpt here, it knows enough about my podcast and it knows that I'm writing a book too.

00:25:14.268 --> 00:25:18.807
So it's kind of funny because, like, well, yeah, you can do this and subtly promote this.

00:25:19.067 --> 00:25:35.192
And so it gave me, jeremy, a whole four week marketing platform of what I could do here's what you can post and do it like this week on Designing with Love and do like a, you know, a post with it and I use Canva for all my artwork.

00:25:35.192 --> 00:25:46.115
So I did that and I asked it for ideas on what I could put on that to make it so it wasn't overwhelming, with too much text, right and, to you know, visually appealing, without too much information.

00:25:46.115 --> 00:25:51.669
And then it said well, then you could do do that on Sunday and then do a poll every Wednesday.

00:25:51.669 --> 00:26:00.270
And I asked her for some ideas and it just yeah, it just laid it all out for me and I kept prompting it and saying, okay, yeah, can you revise this a little bit?

00:26:00.270 --> 00:26:02.032
This is not quite what I was looking for.

00:26:02.153 --> 00:26:09.288
And it just I kept working with the tool and it just all of a sudden I had a and it was like here, do you want me to, you know, put your marketing?

00:26:09.288 --> 00:26:11.294
And I just yeah, I was like, wow, this is great.

00:26:11.294 --> 00:26:15.388
So I've got it all running and it's all ready to go and everything.

00:26:15.388 --> 00:26:15.689
So it's.

00:26:15.689 --> 00:26:24.500
This is the second week it's been going and I just put all the posts and the polls in there and then just schedule them, so I don't have to do anything every week.

00:26:24.500 --> 00:26:25.708
It's all ready to go.

00:26:25.708 --> 00:26:26.792
So it's great.

00:26:26.792 --> 00:26:35.798
And I'm like, if this is really successful, I may actually do this on a regular basis, because if people love it this week on, you know, designing with love, I'll keep it going.

00:26:35.798 --> 00:26:37.308
So it's great.

00:26:37.429 --> 00:26:38.011
It's really easy.

00:26:38.011 --> 00:26:40.195
Yeah, I'll give you here.

00:26:40.195 --> 00:26:46.558
I pulled up in the tab really quick just to get a number I to support this sort of thesis that Jackie's giving everybody.

00:26:46.558 --> 00:26:52.962
I, for my podcast, which I started in April with no real promotion, I post on LinkedIn.

00:26:52.962 --> 00:26:58.173
In fact, I don't post everything on LinkedIn because otherwise my feed will just look like this constant self-promo thing.

00:26:58.173 --> 00:27:01.711
So I only post sometimes and I'm not active on social media.

00:27:01.731 --> 00:27:03.369
By the way, I'm not an Instagrammer.

00:27:03.369 --> 00:27:10.375
I gave up on Twitter back when it was Twitter and I'm just not interested.

00:27:10.375 --> 00:27:14.367
No disrespect to that entire world, it's just not what I want to do.

00:27:14.367 --> 00:27:27.848
And so I have decided, though, for this podcast, I created platforms for it, so it's got its own Insta, tiktok and YouTube accounts, and I started posting the clips not just to Instagram and TikTok, but I started putting them on YouTube Shorts.

00:27:27.848 --> 00:27:34.273
I will tell you, I have clips with zero when I started, with zero folders, and I still only have a couple, I think a couple of dozen.

00:27:34.273 --> 00:27:41.519
I have several posts now that have hundreds of views, nothing to promote them.

00:27:41.519 --> 00:27:58.933
They build the audience themselves, they're sending me subscribers, and all I'm doing is picking good snippets from my podcast, obviously editing an Augie, and that's, by the way, part of my excuse as a busy startup guy is how do I do a podcast?

00:27:58.933 --> 00:28:00.117
Well, it's like they say eating the dog food.

00:28:00.117 --> 00:28:00.961
It's like that for me.

00:28:01.704 --> 00:28:02.647
Right, exactly.

00:28:02.647 --> 00:28:07.794
Yeah, I love that, and that's what I've been doing too is using those shorts and posting them.

00:28:07.794 --> 00:28:14.372
And uh, two weeks ago today I actually I had uh seven subscribers on YouTube.

00:28:14.914 --> 00:28:30.869
I haven't looked today to see yet, but now, two weeks later, I think I have almost 300 subscribers and some of my shorts have and again, they're video shorts but they don't have any, you know.

00:28:30.869 --> 00:28:31.953
You know cause, you know this is audio only.

00:28:31.953 --> 00:28:32.655
So Riverside will take those.

00:28:32.655 --> 00:28:39.570
Uh, the AI and it'll, you know, bring those video shorts to me, which is great, um, but yeah, it's, it's, it's got the video, but it's just a background, so it's, there's no face to it.

00:28:39.570 --> 00:28:45.438
But some of them have, I think, almost 1,500 views or something like that.

00:28:45.438 --> 00:28:47.307
So I'm like, wow, that's amazing.

00:28:47.848 --> 00:28:48.429
That's great.

00:28:48.630 --> 00:28:57.577
Yeah, oh, those little things right that you can do to really bring that up and be able to bring more visibility to what you're doing.

00:28:57.577 --> 00:29:05.125
And then it helps not only your podcast but it helps your brand, it helps your influence and your credibility, everything.

00:29:05.125 --> 00:29:05.827
So it's a.

00:29:05.827 --> 00:29:07.451
It's a win-win across the board.

00:29:07.451 --> 00:29:08.433
I love it.

00:29:08.433 --> 00:29:09.155
That's great.

00:29:09.235 --> 00:29:09.596
Love that.

00:29:10.044 --> 00:29:11.471
Yeah, that's, that's wonderful.

00:29:11.471 --> 00:29:20.492
So, as we wrap up, what are some top tips or advice for listeners who are looking to launch a startup like what you have, or getting into AI plus video, as we mentioned earlier?

00:29:20.693 --> 00:29:37.096
Well I'd say, if you've never, if you've never done a startup before at all, and you're looking to do venture-funded style startup, in other words, we could argue that any business is a startup, right, me doing my podcast is a startup.

00:29:37.096 --> 00:29:53.907
But just for this moment, if we'll agree that what we mean by starting a startup is something where you intend to raise venture capital or hopefully you're so profitable you don't even need that but you're going to build an organization and form a corporation, do all the things and, you know, maybe build a lot of tech to go launch something.

00:29:53.907 --> 00:30:00.648
The only thing I want to tell people is that it's so much harder than you've ever expected anything to be in.

00:30:00.648 --> 00:30:04.254
Ever have a co-founder, no solo founders.

00:30:04.254 --> 00:30:16.576
I tried it once way long ago, regretted that instantly and ever since I've loved having someone else out there to cry on their shoulders when they need to or be there for theirs when they need it.

00:30:16.576 --> 00:30:26.245
So startups are just plain hard right, it's a lot of work, it's soul sucking and also, by the way, it's the best thing ever.

00:30:27.087 --> 00:30:27.228
And.

00:30:27.730 --> 00:30:28.592
I was once asked.

00:30:28.592 --> 00:30:35.030
I gave a speech on this exact topic and someone asked me a question like Jeremy, you seem to have endless energy for this.

00:30:35.030 --> 00:30:35.893
Where does it come from?

00:30:35.893 --> 00:30:38.445
And my answer was I don't know.

00:30:38.445 --> 00:30:50.750
And that's what I would say is, if you don't know where your energy comes from, but it's just always there, you've probably got some of what it's going to take, because you're going to need lots of energy and the reality check is not a lot of things.

00:30:50.750 --> 00:30:52.454
Refill that bucket a lot of the time.

00:30:52.454 --> 00:30:57.936
Right when we have wins, you know they're huge, but sometimes it can be a long time between wins.

00:30:58.504 --> 00:31:02.656
You know most of the articles people will read on a startup are about the successful ones.

00:31:02.656 --> 00:31:05.888
The articles people will read on a startup are about the successful ones.

00:31:05.888 --> 00:31:06.691
There's not as much written about the.

00:31:06.691 --> 00:31:15.966
There's some written on the glorious failures, but there's not a lot of the 90% of businesses that really just don't take off, and there's nothing wrong with that, and I've been part of those.

00:31:15.966 --> 00:31:21.519
You know it's part of the fabric of this, of this whole ecosystem.

00:31:21.519 --> 00:31:23.851
You're going to fail at something, right?

00:31:23.851 --> 00:31:26.630
I think it's a lot about making sure you're just really ready for that.

00:31:26.630 --> 00:31:37.746
So I have a huge amount of thoughts on like, before you start a startup, on getting into AI video, like as soon as you finish this episode and like and subscribe and all those cool things.

00:31:38.147 --> 00:31:39.148
Go try these products.

00:31:39.148 --> 00:31:42.813
Okay, ours is Augiestudio, but go try Runway.

00:31:42.813 --> 00:31:48.686
Go try Veo, go try Opus, go try Veed, go try these things out.

00:31:48.686 --> 00:31:57.553
Figure out what's the right one for your product, goods, service, brand and play with them, and if it's not doing the thing you need, try the next one.

00:31:57.553 --> 00:32:03.111
My biggest tip, though, is like figure out what you think you need going into them, because we're all a little different.

00:32:03.111 --> 00:32:05.615
Don't come to Augie expecting runway.

00:32:05.615 --> 00:32:06.357
We're not runway.

00:32:06.357 --> 00:32:07.158
Go to runway.

00:32:07.158 --> 00:32:12.054
It's great so, but no excuses, y'all Go try something.

00:32:12.054 --> 00:32:17.061
It's too much fun to play with this tech to not be playing with this tech.

00:32:17.624 --> 00:32:21.151
Right, I like the advice you give not going into it blindly.

00:32:21.151 --> 00:32:26.769
Having a plan of action, knowing what is my goal, what are, what is, what are the outcomes I want?

00:32:26.769 --> 00:32:29.756
Right, it's what we call in instructional design.

00:32:29.756 --> 00:32:31.208
It's a backward design approach.

00:32:31.269 --> 00:32:39.617
So instead, of starting at the beginning, we start at the end and we see what's our goal, what's our outcome, what is that, that end of the road that we want?

00:32:39.617 --> 00:32:42.192
And then we work from the backward, we work backwards.

00:32:42.192 --> 00:32:50.711
So we do that sometimes in curriculum design, because sometimes we'll start at the beginning where we're like, okay, we have to look at topics, objectives, and.

00:32:50.711 --> 00:32:57.336
But then the subject matter experts aren't sure where they what the, where they want to start, and they start to struggle with it.

00:32:57.336 --> 00:33:07.006
So I say to my curriculum developers, let's do backwards design and let's start at the end and ask them what do you want them to accomplish at the end of this course or at the end of this topic?

00:33:07.006 --> 00:33:08.993
And then they're like, oh, I want them to do this.

00:33:08.993 --> 00:33:12.734
And we're like, okay, great, Now let's build it from there and then we'll.

00:33:12.734 --> 00:33:15.493
Then we'll put the objectives in and we'll put those together.

00:33:15.493 --> 00:33:18.288
So that's kind of how I look at creative work too.

00:33:18.288 --> 00:33:23.211
Right, you have to sometimes do that unconventional approach to it.

00:33:23.252 --> 00:33:30.238
When we have companies come to us to get started at Augie because we always do a handheld onboarding they often will ask well, where do we start?

00:33:30.238 --> 00:33:31.540
And our first question isn't.

00:33:31.540 --> 00:33:32.841
I was like that's the wrong question.

00:33:32.841 --> 00:33:36.108
The first question is what do you want to create?

00:33:36.108 --> 00:33:38.054
And if most people will say, I'm not quite sure.

00:33:40.504 --> 00:33:44.709
So here's my tip for anyone who's not sure what kind of video to create, or anyone who's not sure what kind of video to create, go find a video you like.

00:33:44.709 --> 00:33:44.869
Right?

00:33:44.869 --> 00:33:49.876
If you're making a let's call it an ad for your product, Well, go find an ad for some other product.

00:33:49.876 --> 00:33:52.039
It doesn't have to be in your category, in fact, preferably not.

00:33:52.039 --> 00:33:53.100
That you like.

00:33:53.100 --> 00:33:56.865
You know.

00:33:56.865 --> 00:33:58.131
It could be an ad for pants or a car or a beer or whatever.

00:33:58.131 --> 00:33:58.774
It doesn't matter.

00:33:59.284 --> 00:34:02.191
But if there's a style like oh, start to think about it.

00:34:02.191 --> 00:34:10.514
I like a witty voice, narration in the background, or I want no narration, or I want a person talking at the camera, or I don't want that.

00:34:10.514 --> 00:34:11.286
Do I want you know?

00:34:11.286 --> 00:34:14.416
Give some thought like what is the video you like?

00:34:14.416 --> 00:34:20.999
What is the thing that triggered you to positively to buy a product, good or service?

00:34:20.999 --> 00:34:24.552
Then start building toward that end, right?

00:34:24.853 --> 00:34:45.198
Uh, if you see something that's showing lots and lots of cool CGI that's showing, you know, like if you watched any of the recent Apple's coverage the this was the week they announced the Apple iPhone, air and et cetera all of their videos were these really cool, like they exploded out what's inside the product and like lots of really nifty use of, I assume, cgi or AI, et cetera.

00:34:45.198 --> 00:34:47.151
Well, that's going to be a lot of work.

00:34:47.151 --> 00:34:49.132
You know that that's going to take a chunk of time.

00:34:49.132 --> 00:34:56.693
If, on the other hand, you want a video of you know a woman walking down the street going into your favorite restaurant, that's pretty easy to recreate.

00:34:56.693 --> 00:34:57.314
Let's go do that.

00:34:58.036 --> 00:35:09.187
Right, yeah, and see what, yeah, what your.

00:35:09.187 --> 00:35:11.213
I like that because that's also where marketing comes in right Looking at what's what are the times.

00:35:11.213 --> 00:35:11.696
We call it benchmarking.

00:35:11.696 --> 00:35:20.246
We look to see where the other similar uh, types of products, like you said, or services, like you said, doesn't even have to be in the same industry, but something where, yeah, it sparks your interest and your attention.

00:35:20.246 --> 00:35:21.288
I love that.

00:35:21.288 --> 00:35:21.809
That's great.

00:35:21.809 --> 00:35:23.534
You know, cause I like vintage stuff.

00:35:23.534 --> 00:35:26.119
I think that's that's really neat, to kind of go back in time.

00:35:26.119 --> 00:35:31.373
So, who knows, maybe for my podcast I can do something like that, and you know, so that's neat.

00:35:31.393 --> 00:35:38.458
Do you see, even like with podcasts, do you see that becoming something where because, as you know, we can monetize these podcasts?

00:35:38.458 --> 00:35:39.768
There's so many ways to do it?

00:35:39.768 --> 00:35:59.097
I'm I'm in the midst of finishing up my first book and it's based on one of the most popular podcasts I think it's number three on my top five now, because they shift and change, right, it's always an evolving type of thing where some will stay at the top for a while and then others will come because you're always releasing.

00:35:59.097 --> 00:36:09.472
But yeah, it's kind of neat because it came from that of just an idea of Buzzsprout sends out a weekly newsletter and they said here's ways to monetize your podcast.

00:36:09.472 --> 00:36:10.913
And one of them was write a book.

00:36:10.913 --> 00:36:14.155
And I'm like, wow, okay, can I do this?

00:36:14.155 --> 00:36:16.037
And I was like, yeah, just jump in and do it.

00:36:16.037 --> 00:36:21.381
So it's been a pretty cool experience to take that content and put it in book form.

00:36:21.501 --> 00:36:37.353
So, yeah, that's pretty neat, so do you kind of see those types of things happening where we can cause I'll have to promote right the book and get it out there, and so I can see video being a great way to promote those types of things and get that visual appeal to it.

00:36:37.614 --> 00:36:52.492
Right, you could upload to Augie a picture of the front cover of your book, the back cover of your book and yourself, and give it the simple description that you're already using in your listing and say go, and in 45 seconds you'll have three video ads for your book.

00:36:52.492 --> 00:37:01.988
All that leverage your assets, plus access to something like 95 million stock assets from Getty Images, all with licensing included.

00:37:01.988 --> 00:37:06.829
So I would say, yeah, your scenario is exactly the one we want.

00:37:06.829 --> 00:37:11.149
I also want you uploading your episodes and turning them into video podcasts using some of our tools.

00:37:11.149 --> 00:37:16.228
So I'd love to see where you take this thing and I can't wait to see the book when it comes.

00:37:16.669 --> 00:37:17.672
Wow, that's great.

00:37:17.672 --> 00:37:18.314
I love it.

00:37:18.314 --> 00:37:19.457
Yeah, I'm almost at the end.

00:37:19.457 --> 00:37:22.071
I have to look through it again and then I've got a.

00:37:22.071 --> 00:37:26.450
I'm trying to decide where I want to take it as far as if I want to go.

00:37:26.450 --> 00:37:28.315
I'm thinking hybrid publishing would be good.

00:37:28.315 --> 00:37:30.669
I'd like to self publish, but that's a lot of work.

00:37:30.669 --> 00:37:32.133
I don't know if I want to go there.

00:37:32.133 --> 00:37:32.815
I did that.

00:37:32.875 --> 00:37:33.905
I made a, I wrote a.

00:37:33.905 --> 00:37:37.490
I self published a children's book a couple of years ago Now.

00:37:37.490 --> 00:37:50.669
To be fair, though, I wasn't really focused on, I wasn't trying to monetize it, I was donating all the profits, but I'm glad I did it, I'm glad I went through the experience.

00:37:50.669 --> 00:37:51.914
But if I could find an, agent or a publisher or something.

00:37:51.934 --> 00:37:52.517
Next time I certainly would.

00:37:52.517 --> 00:37:53.442
Yeah, it makes it a little bit easier.

00:37:53.442 --> 00:38:03.110
So I thought hybrid publishing would be good, because then I can still have that control over the content in some ways and not have to give it all over to them, right?

00:38:03.110 --> 00:38:04.193
But we'll see where it goes.

00:38:04.193 --> 00:38:06.068
I mean, there's always that possibility.

00:38:06.068 --> 00:38:10.989
So I've got a proposal set and ready to go and again, ai helped me with that too.

00:38:11.450 --> 00:38:14.485
I just used it as a framework to say, okay, I've never done this before.

00:38:14.485 --> 00:38:15.266
It was my first time.

00:38:15.266 --> 00:38:16.288
Where do I start?

00:38:16.288 --> 00:38:16.929
What do I do?

00:38:16.929 --> 00:38:19.152
I said, what does a proposal look like?

00:38:19.292 --> 00:38:23.177
And it just gave me an outline of what to put together and I was like, wow.

00:38:23.177 --> 00:38:28.613
And then it gave me different trends and stats and of course, it was three years old.

00:38:28.613 --> 00:38:34.405
So I was like, yeah, I got to go in there and actually do my own research and update the stats, because the stats were a little bit.

00:38:34.405 --> 00:38:37.255
I was like I don't want to present something that's three years old.

00:38:37.255 --> 00:38:42.217
So I went and updated my stats and my trends to make sure it was current.

00:38:42.217 --> 00:38:46.782
But it was nice because it gave me a good framework and I'm like, okay, this is great.

00:38:46.782 --> 00:38:52.556
I'm not starting from scratch and I'm utilizing something that's out there that can help me with it.

00:38:52.556 --> 00:38:55.112
So, yeah, I agree with you.

00:38:55.112 --> 00:38:55.954
I think it's great.

00:38:55.954 --> 00:39:07.916
Ai is really changing a lot of that, and I'm not copying and pasting by any means, but utilizing it to really take what I already have and just put it in a different format.

00:39:07.916 --> 00:39:08.717
So it's great.

00:39:08.717 --> 00:39:09.940
That's what it's great at.

00:39:10.766 --> 00:39:22.655
I look at it, it's like the ultimate leveler, upper right, and you do with it what makes sense and what is strategic, like it's going to let you write a proposal that you've never done before.

00:39:22.655 --> 00:39:25.307
It's going to let me do the same thing, right, or whatever.

00:39:25.307 --> 00:39:27.494
You know, we, we wanted to apply for a grant.

00:39:27.494 --> 00:39:30.114
I'm like I don't know what grant writing is supposed to sound like.

00:39:30.114 --> 00:39:33.795
I know how I write and I know how writing a pitch deck works.

00:39:33.795 --> 00:39:38.771
I know how this works, so I'm able to use AI to up-level myself with the thing I wasn't great at before.

00:39:38.771 --> 00:39:40.053
But you're also right.

00:39:40.053 --> 00:39:42.336
Like, please, everybody, edit that stuff.

00:39:42.336 --> 00:39:44.740
You know I've actually switched modes recently.

00:39:44.740 --> 00:39:49.316
In fact, I put a post on LinkedIn today because my co-founder and I vibe coded the game.

00:39:49.316 --> 00:39:51.050
By the way, talk about things you can do with AI.

00:39:51.946 --> 00:39:53.733
On Wednesday, we had an idea.

00:39:53.733 --> 00:40:03.295
We were playtesting it Wednesday night, putting on the final touches Thursday and published it on Friday, and in the post I wrote my own LinkedIn post, of course.

00:40:03.295 --> 00:40:10.768
But what I like to do now is I take the whole thing, I go to ChatGPT and I give it a prompt, almost like this this is a post I'm putting on LinkedIn.

00:40:10.768 --> 00:40:36.258
Don't make any edits or changes for the sake of making edits or changes, please identify for me either key grammatical flaws that might make me sound buffoonish, or poor phrasings that could sound more professional, but at the same time, don't lose any of my tone and do not rewrite my post and then, instead of getting here's a garbage version of your post back, I get a list of.

00:40:36.605 --> 00:40:37.728
Here are some specific bullets.

00:40:37.728 --> 00:40:40.055
So, for example, I had the phrase I still remember this.

00:40:40.055 --> 00:40:43.230
The phrasing I used is we were looking for a thing to work on.

00:40:43.230 --> 00:40:48.059
Well, chad Javidi said it might sound more professional to say we were looking for a project to work on.

00:40:48.059 --> 00:40:52.315
And it's true, right, that's casual talk versus sort of semi-business talk.

00:40:52.796 --> 00:40:52.957
Right.

00:40:53.065 --> 00:40:54.448
And so now it's again.

00:40:54.448 --> 00:40:57.816
It's back into the place where I think AI works the best.

00:40:57.816 --> 00:41:00.729
It's helping me, not doing it for me.

00:41:00.729 --> 00:41:02.974
I don't want things done for me.

00:41:02.974 --> 00:41:05.759
I do want help at my sides at all times.

00:41:05.759 --> 00:41:07.789
So it's a little how I think about it.

00:41:08.170 --> 00:41:08.611
I like it.

00:41:08.611 --> 00:41:12.650
Yeah, it's refining what you already have and just making it flow better.

00:41:12.650 --> 00:41:16.599
Yeah, that's true, because, like with my book, I had all the chapters.

00:41:16.599 --> 00:41:20.213
It was starting as top 10 instructional design models and theories.

00:41:20.213 --> 00:41:25.853
Then I expanded it as I started doing more solo episodes, so now it went from 12 chapters to 20.

00:41:25.853 --> 00:41:27.556
So I was like whoa bigger.

00:41:27.977 --> 00:41:33.536
But it was funny because I put all the models and theories in alphabetical order, thinking that would be the easiest thing.

00:41:33.536 --> 00:41:45.487
So I started with 4CID, addy, went all the way down in alphabetical order and then I put all the chapters, the titles of the chapters, into chat GPT and I said, hey, I'm writing a book.

00:41:45.487 --> 00:41:46.450
Here's the chapters.

00:41:46.450 --> 00:41:48.014
Do you think this is a good order?

00:41:48.014 --> 00:41:59.425
And chat GPT said Well, you know what you might want to start with the one, the foundational models and theories first, and then progress and go to the more complicated ones, for CID is more complicated.

00:41:59.425 --> 00:42:02.216
So I'm like, oh, my goodness, that's a great idea.

00:42:02.336 --> 00:42:05.126
So I switched things around and then I put it back in.

00:42:05.126 --> 00:42:06.331
I said, okay, how does this look?

00:42:06.331 --> 00:42:09.068
And then it said, yeah, you're doing better, make some tweaks here.

00:42:09.068 --> 00:42:11.615
And it was like revelation.

00:42:11.615 --> 00:42:25.307
I was like, wow, I don't know if I would have thought of that, I maybe would have down the road, maybe with a publisher, but I think it's more polished, yeah, and so if I do go to a publisher, I'll be like here you go, here's all my stuff.

00:42:25.307 --> 00:42:43.233
If they look at the proposal and they love it and they're like, yeah, the sample chapter looks good and we like where you're going with it, and in the proposal it's got the chapters, but then it's got information about each chapter, just like a sentence or two, just to give them insight into it.

00:42:43.233 --> 00:42:51.751
So I'm like, yeah, so I feel like it's a lot more refined and ready to go.

00:42:51.751 --> 00:42:54.163
So that way it's less work on the backend, right, and maybe it can get published faster too.

00:42:54.163 --> 00:42:54.485
So AI is great.

00:42:54.545 --> 00:42:58.202
Yeah Well, you just did some of the things an editor's going to do, right.

00:42:58.202 --> 00:43:01.211
They're going to be like Jackie I love this book, but I think it would work better this way.

00:43:01.211 --> 00:43:02.814
You've just done that work for them, right.

00:43:02.814 --> 00:43:03.917
They'll still come at you with things.

00:43:03.917 --> 00:43:13.396
One of my other favorite things that I've given it's actually now in my permanent instructions for ChachiBT is long story short.

00:43:13.396 --> 00:43:14.700
No sycophantism.

00:43:14.700 --> 00:43:17.672
Don't try to suck up to me.

00:43:17.672 --> 00:43:18.729
Don't tell me it's great.

00:43:18.729 --> 00:43:21.490
If it's not great, you'll have to make me feel good.

00:43:21.490 --> 00:43:22.707
I got other people for that great.

00:43:22.727 --> 00:43:24.190
You don't have to make me feel good, I got other people for that, right.

00:43:24.190 --> 00:43:25.332
Yeah, exactly, I love that.

00:43:25.332 --> 00:43:26.114
That's great.

00:43:26.114 --> 00:43:33.597
So before we wrap up, are there any other any more tips or advice that you can think of?

00:43:36.825 --> 00:43:40.812
I would say the next thing to be yeah, I would think I want to suggest that people go off and start experimenting a little with.

00:43:40.812 --> 00:43:46.370
You know, once you start, if basic chat, to be D, is sort of like your 1.0 and then you're doing things like AI, video and stuff which is probably like a 3.0.

00:43:46.370 --> 00:43:50.506
I would also go suggest people start experimenting things with what?

00:43:50.506 --> 00:43:52.072
If you've heard the term vibe coding?

00:43:52.072 --> 00:44:14.614
Yes, so these are apps like Replit and Lovable and Cursor that let you describe an idea and build a product from it, and I think it's just a good brain exercise to be able to just, you know, it's like, it's like Lego for grownups in a way, right Like whether it's building you an app or a productivity hack or a game, like I just did, or whatever, but it's it.

00:44:14.814 --> 00:44:15.394
It lets you like.

00:44:15.394 --> 00:44:19.018
It's like flexing some set of muscles you don't even realize you have.

00:44:19.018 --> 00:44:47.409
I think it's just a good kind of brain pattern exercise as much as anything else designers and all the production people that they have over there.00:44:47.429 --> 00:44:55.414


But it's really cool because they're utilizing AI and we just got a demo about that with vibe coding, where they're utilizing that with all their people there, and I'm like wow.00:44:55.414 --> 00:45:06.679


So it was amazing to see it used in curriculum and just taking complex things like science, engineering, those types of things and bringing it to life in so many new ways.00:45:06.679 --> 00:45:07.521


So it's great.00:45:07.521 --> 00:45:09.003


I love it, yeah.00:45:09.005 --> 00:45:10.171


Well, you can see the one we built.00:45:10.171 --> 00:45:12.972


I'm sorry, we built a movie pongapp.00:45:12.972 --> 00:45:30.729


If you're a movie fan, we built a game it's called movie pong where basically you go back and forth naming movies and actors who are in them and you're sort of trying to it's like we call it pong.00:45:30.729 --> 00:45:34.000


You're trying to pong your opponent by if they, if they name an actor in a movie and you can name another movie with the same two actors.00:45:34.019 --> 00:45:34.722


Then you get a point kind of thing.00:45:34.742 --> 00:45:37.470


So it'll probably be massively evolved by the time this episode drops Cause.00:45:37.470 --> 00:45:43.010


We're just sort of winging through it day by day, but looking for feedback, look for anyone who wants to experiment with it.00:45:43.490 --> 00:45:49.059


I would love to, because I remember being in grade school and that Pong game on what was it?00:45:49.059 --> 00:45:54.105


Atari?00:45:54.105 --> 00:45:54.967


Yeah, it was on Atari, right, the Pong game?00:45:54.967 --> 00:45:58.956


Yes, it was on Atari, and it was just the two white rectangles and then it had the ball, and you would go back and forth.00:45:58.956 --> 00:46:00.057


Oh, my goodness.00:46:00.057 --> 00:46:01.086


And then I love movies.00:46:01.086 --> 00:46:05.057


So is it all types of genres and all ranges like?00:46:05.445 --> 00:46:08.292


Yeah, it's, oh, it's, it's all the movies.00:46:08.292 --> 00:46:10.597


We have a database of all the movies.00:46:10.597 --> 00:46:12.130


So yeah, movie pongapp.00:46:13.968 --> 00:46:16.254


I'm going to look that up and I'm sure a lot of people will look that up.00:46:16.254 --> 00:46:16.816


That's great.00:46:16.816 --> 00:46:17.526


I love it.00:46:17.526 --> 00:46:19.070


Thank you so much, jeremy.00:46:19.070 --> 00:46:21.276


I appreciate you sharing your insights today.00:46:21.276 --> 00:46:25.994


Your experiences, your tips and expertise are definitely going to inspire my listeners, and I know that for sure.00:46:25.994 --> 00:46:26.876


So I appreciate it.00:46:26.896 --> 00:46:27.497


Thanks, Jackie.00:46:27.497 --> 00:46:28.659


It was great to be here.00:46:28.659 --> 00:46:30.671


Thanks for the great conversation and great questions.00:46:31.293 --> 00:46:36.753


Absolutely yes, and AI it helped me do that, so I can thank AI for that.00:46:36.753 --> 00:46:40.608


But of course I tweaked them, so I love that Great.00:46:40.608 --> 00:46:42.711


I look forward to having you back on the show again soon.00:46:43.794 --> 00:46:44.535


Sounds wonderful.00:46:44.535 --> 00:46:45.798


We'll have a great rest of your day.00:46:46.278 --> 00:46:49.867


You too, thank you.00:46:49.867 --> 00:46:53.111


Thank you for taking some time to listen to this podcast episode today.00:46:53.111 --> 00:46:55.413


Your support means the world to me.00:46:55.413 --> 00:47:04.121


If you'd like to help keep the podcast going, you can share it with a friend or colleague, leave a heartfelt review or offer a monetary contribution.00:47:04.121 --> 00:47:11.383


Every act of support, big or small, makes a difference and I'm truly thankful for you.

Jeremy Toeman Profile Photo

Founder and CEO of Augie

Jeremy Toeman is the founder and CEO of Augie, an AI-assisted video creation and editing studio for marketers and social media managers. Jeremy is also the creator and host of Founder at 50, a podcast and newsletter exploring the challenges and reinventions faced by entrepreneurs later in life. Previously, Jeremy has held leadership roles at WarnerMedia, Etsy, CBS Interactive, and Sling Media, and founded several successful startups in the media tech space. Outside work, Jeremy is a father of three with passions for travel, board games, hiking, craft beer, and hockey.