Measure What Matters, Then Make It Human with David Sanchez
In episode 102 of the Designing with Love podcast, Jackie sits down with David Sanchez, a former ER nurse turned entrepreneur. David shares his unique journey from the emergency room to founding Digitalis Medical and Miracle Recovery, blending clinical empathy with innovative healthcare marketing strategies.
The Shift to Healthcare Marketing
David's transition from nursing to marketing was sparked by a desire to make a broader impact. Witnessing the rise of synthetic drug overdoses in his community, he felt compelled to create a program that would offer more than just medical treatment. This led to the founding of Life Transformation Recovery, which later evolved into Miracle Recovery.
Building a Marketing Empire
Realizing the competitive nature of healthcare marketing, David assembled a team to enhance visibility for his recovery program. His hands-on experience with ineffective agencies drove him to learn the ropes of digital marketing, eventually leading to the creation of Digitalis Medical. Today, his agency helps healthcare organizations reach more patients through strategic marketing efforts.
Connecting Clinical Insight with Business Strategy
David's nursing background provides a unique perspective on patient needs, which he integrates into his marketing strategies. By understanding the tools and language of the medical field, he effectively targets healthcare professionals and patients alike, ensuring that his marketing efforts are both impactful and empathetic.
Maximizing Online Presence
David emphasizes the importance of a strong online presence for healthcare providers. He shares insights on optimizing Google Business Profiles and leveraging local SEO to increase visibility. His approach combines technical know-how with a deep understanding of patient care, ensuring that healthcare organizations can focus on what matters most: patient outcomes.
Conclusion: Key Takeaway
David's journey from the ER to entrepreneurship is a testament to the power of combining clinical empathy with business acumen. His story inspires healthcare professionals to think beyond traditional roles and explore innovative ways to make a difference in their communities.
🔗 Website and Social Links:
Please visit David Sanchez’s website and social media links below.
Photo by Tobias Dziuba: https://www.pexels.com/photo/scribbled-notes-on-a-computer-keyboard-942331/
Instructional Designer, Author, College Professor, and Podcast Host
Jackie, an Arizona native, leverages decades of experience as an instructional designer within both higher education and the corporate world. She holds an MBA and a Master of Science in Instructional Design and Technology, both acquired through online learning. In addition to her full-time role, Jackie serves as an adjunct instructor, teaching online courses at Grand Canyon University. During her leisure time, she delights in reading books across a range of genres, enjoying movies and TV shows, playing games, listening to uplifting music, and spending quality time with her family and friends.
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