April 13, 2025

A Guide to Empathy and Journey Maps

A Guide to Empathy and Journey Maps
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Welcome to episode 24 of the Designing with Love podcast, where I provide the key details about empathy and journey maps. In the episode, I describe how to create them, the benefits of using them when designing learning experiences, along with some best practices.

🔗Episode Links:

Please check out the resources and templates mentioned in the episode. Enjoy! 

How to Create a Customer Journey Map

Canva Journey Map Templates

EDIT.org Free Customer Journey Map Templates

Visual Paradigm Online Empathy Map Template

⭐ Genially Empathy and Journey Map Templates: First, log in to your account. Next, create a new Genially from a template. Then, select Infographics at the top and select the Diagrams option. There are a couple of options to choose from in the templates, and you can customize the formatting. Alternatively, you can also search from the available templates. 

📑 References:

How to create a customer journey map in 10 steps. (n.d.). https://business.adobe.com/blog/basics/effective-customer-journey-maps-and-how-to-create-them

How do you use empathy maps to understand your customer segments? (2023, September 8). www.linkedin.com. https://www.linkedin.com/advice/0/how-do-you-use-empathy-maps-understand

Jacques, S. (2022, May 16). Your 5-Step Guide to Creating a Customer Journey Map. Hanover Research. https://www.hanoverresearch.com/reports-and-briefs/corporate/your-5-step-guide-to-creating-a-customer-journey-map/ 

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