Martin Lucas

Martin Lucas is the inventor of deterministic AI and decision science, proven with more than 100 global brands delivering results up to 76% above market performance. For over a decade he has designed and validated an intelligence that works with the laws of physics rather than probabilities—redefining how machines decide and how humans understand their own choices. His career spans multiple businesses, five books, and cross-disciplinary projects linking technology, psychology, and philosophy. His research has shaped government thinking, including a paper for the UK Prime Minister’s Office and a personal commendation from the Home Secretary for innovation in behavioral design. Known for making complex ideas feel human, he moves easily between science, creativity, and humor, showing how belief, behavior, and technology connect. His mission: make intelligence—human or artificial—reproducible, understandable, and deeply human at its core.