Oct. 8, 2025
Data vs. Soul: Finding Your Value in the AI Revolution with Jim Edwards
When Jim Edwards graduated with a history degree in the 1980s, he never imagined he'd become a pioneer in AI-powered copywriting. After bouncing between seven sales jobs in 18 months, he discovered his talent for persuasion, eventually building a six-figure career in mortgage sales before turning to entrepreneurship. What followed was a fascinating evolution from rejected author to software developer to AI innovator. During our conversation, Jim delivered a powerful message about AI that chal...
When Jim Edwards graduated with a history degree in the 1980s, he never imagined he'd become a pioneer in AI-powered copywriting. After bouncing between seven sales jobs in 18 months, he discovered his talent for persuasion, eventually building a six-figure career in mortgage sales before turning to entrepreneurship. What followed was a fascinating evolution from rejected author to software developer to AI innovator.
During our conversation, Jim delivered a powerful message about AI that challenges the prevailing narrative. "Most people are trying to figure out how to use AI to replace themselves," he warns, "and that is a really stupid thing to do." Instead, he advocates using AI as an accelerant that amplifies your voice and eliminates "mundane intellectual labor" while preserving the uniquely human elements that create genuine connection.
The most valuable insight from our conversation is Jim's distinction between DATA (Default Answers To Anything) and SOUL content (Stories, Observations, Unique perspective, Lessons learned). While anyone can get generic information from AI, what truly engages audiences is the human experience behind the information—the stories that contextualize knowledge and make it meaningful. For educators, content creators, and professionals navigating the AI revolution, this framework offers a clear path forward: leverage AI to handle routine tasks while doubling down on the human elements that technology cannot replicate.
🔗 Website and Social Links:
Please visit Jim Edwards’s website and social media links below.
📢 Call to Action: Visit the Copy and Content website to learn more about what it is, its capabilities, usage options, and the opportunity to subscribe.
Join PodMatch!Use the link to join PodMatch, a place for hosts and guests to connect.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
💟 Designing with Love + allows you to support the show by keeping the mic on and the ideas flowing. Click on the link above to provide your support.
☕ Buy Me a Coffee is another way you can support the show, either as a one-time gift or through a monthly subscription.
🗣️ Want to be a guest on Designing with Love? Send Jackie Pelegrin a message on PodMatch, here: Be a guest on the show
📝 Check out the companion blog site here: Designing with Love Blog
📱 Send a text to the show by clicking the Send Jackie a Text link above.
👍🏼 Please make sure to like and share this episode with others. Here's to great learning!
00:00 - Introducing Jim Edwards
01:23 - From History Major to Sales Copy Expert
08:25 - Building Software for Copywriters
13:54 - AI Integration and Evolution
18:14 - Using AI as an Amplifier, Not Replacement
28:14 - Creating with Soul in an AI World
43:59 - Final Thoughts and Takeaways
WEBVTT
00:00:01.040 --> 00:00:04.107
Hello and welcome to the Designing with Love podcast.
00:00:04.107 --> 00:00:11.753
I am your host, Jackie Pelegrin, where my goal is to bring you information, tips, and tricks as an instructional designer.
00:00:11.753 --> 00:00:22.143
Hello, GCU students, alumni, and fellow educators, welcome to episode 53 of the Designing with Love podcast.
00:00:22.143 --> 00:00:30.050
Today, I have the pleasure of interviewing Jim Edwards, a bestselling author and founder of Guaranteed Response Marketing LLC.
00:00:30.050 --> 00:00:30.893
Welcome, Jim.
00:00:31.800 --> 00:00:33.145
Hey, I'm excited to be here.
00:00:33.145 --> 00:00:34.228
Jackie, Thanks for having me.
00:00:34.640 --> 00:00:35.963
Yes, thank you too.
00:00:35.963 --> 00:00:37.728
I'm glad we got connected on Podmatch.
00:00:37.728 --> 00:00:38.551
It's wonderful.
00:00:38.551 --> 00:00:40.667
Can you tell us a little bit about yourself?
00:00:41.781 --> 00:00:42.725
I am.
00:00:42.725 --> 00:00:46.479
It's funny when people ask you what do you do and you're like you get.
00:00:46.479 --> 00:00:48.865
That whole big resume thing goes through you.
00:00:48.865 --> 00:01:05.174
But if I had to summarize it in a single sentence, I am a software developer and an author who helps people figure out how to put words on a page or in an email or out of their mouth that persuade other people to give them money.
00:01:06.621 --> 00:01:07.084
I like that.
00:01:07.084 --> 00:01:08.349
That's great.
00:01:09.402 --> 00:01:11.670
That's what I do in one sentence.
00:01:12.421 --> 00:01:14.945
In a nutshell Great, that's great.
00:01:14.945 --> 00:01:22.451
Can you share what inspired you to dive into the world of AI and sales copywriting, especially since AI is everywhere right today?
00:01:23.439 --> 00:01:28.445
Yeah, now that is going to be a much longer answer, so that will be a pomegranate.
00:01:28.445 --> 00:01:30.129
The other thing was a nutshell.
00:01:30.129 --> 00:01:32.641
This is a pomegranate, so you know it's funny.
00:01:32.641 --> 00:01:47.727
I actually graduated from William Mary back in the 80s with a degree in history and I could have had a minor in Chinese comparative literature if I had not been drunk the whole month of March, my senior year, and had gone and filled out the paperwork.
00:01:47.727 --> 00:01:49.131
We're just getting real, jackie.
00:01:49.131 --> 00:01:56.254
Okay, I mean, the time limit on the penalties for that has expired.
00:01:57.837 --> 00:02:09.344
So, interestingly enough, when you graduate with a degree in history and you aren't going to get a master's in teaching, you are eminently qualified to go get a job in 100% commission sales.
00:02:09.344 --> 00:02:21.883
So I went and got a job in sales and I quit or got fired from seven different jobs my first 18 months out of school and the best job I could find was working at Domino's.
00:02:21.883 --> 00:02:27.040
But then every time I had one of those jobs I learned something else about sales.
00:02:27.040 --> 00:02:29.385
I learned about how to talk to people.
00:02:29.385 --> 00:02:37.629
I learned about how to prospect, how to follow up, how to not see no as no forever, but just no for today.
00:02:38.391 --> 00:02:46.669
And then I was actually working at a place called Nutrisystem, when they had physical locations.
00:02:46.669 --> 00:02:52.850
I sold the lady and she said, wow, you'd be really good in my business.
00:02:52.850 --> 00:02:56.608
I remember thinking, well, I've been in almost every other business, what do you do?
00:02:56.608 --> 00:02:58.897
I said, oh, really, tell me about it.
00:02:58.897 --> 00:03:00.281
She told me about the mortgage business.
00:03:00.281 --> 00:03:13.616
Long story short, I went in the mortgage business and I was 23 years old and I started making about $100,000 a year, which back in 1991, $100,000 a year is a lot of money.
00:03:14.139 --> 00:03:18.088
Yes absolutely, and so I was doing really well.
00:03:18.088 --> 00:03:19.526
I met a girl.
00:03:19.526 --> 00:03:22.669
She told me, hey, you're pretty smart, you should write a book.
00:03:22.669 --> 00:03:26.270
And I'm like, hey, yeah, I'm smart, I'll write a book.
00:03:26.270 --> 00:03:36.669
So I took four years to write a book and I had since married that lady, been married to her for 31 years now, and I tried to get a publisher.
00:03:36.669 --> 00:03:40.180
Nobody would publish my book.
00:03:40.180 --> 00:03:42.608
I got turned down by 40 different publishers.
00:03:42.608 --> 00:03:43.430
It was more than that.
00:03:43.430 --> 00:03:44.753
I just stopped counting at 40.
00:03:44.753 --> 00:03:46.895
Book I got turned down by 40 different publishers.
00:03:46.895 --> 00:03:47.536
It was more than that.
00:03:47.536 --> 00:03:48.376
I just stopped counting at 40.
00:03:48.415 --> 00:03:55.224
So in 1997, I ran into a fraternity brother at William and Mary at Homecoming and he mentioned that he and his dad had bought a web server.
00:03:55.224 --> 00:03:59.026
Well, this is when the web was first firing up, really the worldwide web and stuff.
00:03:59.026 --> 00:04:07.122
And I asked him a question that he was totally unqualified to answer and I said, hey, do you think I could sell my book on the internet?
00:04:07.122 --> 00:04:11.826
And he's like, sure, and you can buy web hosting services from us.
00:04:11.826 --> 00:04:13.268
This is he was.
00:04:13.268 --> 00:04:15.329
I was paying in 1997.
00:04:15.329 --> 00:04:20.432
I started paying 125 bucks a month for 10 megabytes of web space.
00:04:20.973 --> 00:04:21.572
Oh my gosh.
00:04:21.952 --> 00:04:26.235
Yeah, it was, yeah, Expensive, yeah, very so.
00:04:26.235 --> 00:04:28.701
Then I had to figure out how to sell.
00:04:28.701 --> 00:04:32.350
So everybody was talking about you got to have this big sticky website.
00:04:32.350 --> 00:04:39.100
So I, you know, after I've I learned how to do HTML, I learned how to do all this stuff and I had this 40 page website.
00:04:39.100 --> 00:04:42.387
And for four years I was struggling along.
00:04:42.387 --> 00:04:44.291
It was just this basic little hobby.
00:04:44.291 --> 00:04:46.295
And for four years I was struggling along.
00:04:46.295 --> 00:04:48.060
It was just this basic little hobby.
00:04:48.060 --> 00:05:01.146
And then, in 2001, I got exposed to the idea of a one-page sales letter, which is those big, long sales letters that everybody hates but yet everybody buys from them if they're interested in the thing.
00:05:01.146 --> 00:05:06.389
So somebody reads your sales letter and says, well, it's too long and they're just not in your target audience.
00:05:06.389 --> 00:05:11.963
So it was funny because I was actually even speaking at that event.
00:05:11.963 --> 00:05:20.065
I taught a 12 point sales letter and I said, hey, I can do that, Cause it was always kind of.
00:05:20.206 --> 00:05:24.141
Even back in school, I was always looking for the underlying formula.
00:05:24.141 --> 00:05:25.194
I was always looking for the underlying formula.
00:05:25.194 --> 00:05:29.411
I was always looking for the underlying pattern, Like in 11th, I mean, I did really well in English.
00:05:29.411 --> 00:05:34.750
You know, I got the highest grade on my paper in my AP English class.
00:05:34.750 --> 00:05:45.211
I you know my still still hold that little star, but I was always fascinated with the patterns that created the pleasing result.
00:05:45.211 --> 00:05:52.913
You know, I still remember that the best way to do a summary sentence for a paper is to go therefore.
00:05:52.913 --> 00:05:57.367
I mean, your best concluding sentence always starts with therefore.
00:05:57.367 --> 00:06:26.240
So I just took to it like a duck to water and that night I was staying in a hotel at the conference and I took his formula and I applied it to my 40 page website, got rid of a bunch of stuff, took some things that I was giving away for free, turned them into bonuses that you only got when you bought, and my sales literally went up 250% overnight, literally, Wow, literally went up 250% overnight, literally.
00:06:26.300 --> 00:06:26.685
Wow, that's amazing.
00:06:26.725 --> 00:06:32.810
I two and a half times my sales by going from a 40 page website to a one page long form sales letter.
00:06:32.810 --> 00:06:38.610
And I was hooked and I started reading every book I could read.
00:06:38.610 --> 00:06:43.826
I started learning and I was just like, if I can do this with one, let me do another, and another, and another.
00:06:43.826 --> 00:06:46.785
And I think in that first year I wrote 10 sales letters to sell stuff.
00:06:46.785 --> 00:07:05.740
Some of them hit, some of them didn't, a couple of them hit huge, and so I ended up just being fascinated with not just making stuff and figuring stuff out, but then I had to figure out how to sell it stuff out.
00:07:05.740 --> 00:07:06.725
But then I had to figure out how to sell it.
00:07:06.725 --> 00:07:10.399
And then you know this is back even before the turn of the century and stuff, but figuring out how to do this stuff on dial-up.
00:07:10.399 --> 00:07:18.470
Then you know how to do audio files and how to do screen capture video, then how to do full motion video, then how to do membership sites, then how and all these things.
00:07:18.470 --> 00:07:28.408
And so what I would do is I'd learn how to do something and sooner or later customers would start asking me how to do something and sooner or later customers would start asking me hey, how are you doing that?
00:07:28.408 --> 00:07:30.454
And so I'd turn around and teach a class based on what I had done.
00:07:30.454 --> 00:07:43.588
But then what I did was I taught them how to sell what I had taught them how to make so if they had written a book you know, I've been teaching people how to write books since 2001.
00:07:43.588 --> 00:07:48.502
Tens of thousands of people I've helped to write and publish their books fast.
00:07:48.502 --> 00:07:55.355
And so I became kind of the accidental copywriting coach.
00:07:56.040 --> 00:08:07.730
Then, in 2006, I actually licensed my first piece of software from somebody who had a little fill in the blank thing called.
00:08:07.730 --> 00:08:14.497
Well, I don't remember what his thing was called, but I private labeled it as quick sales copy.
00:08:14.497 --> 00:08:18.211
You can't I mean the user can't see that, but I'm showing you the thing.
00:08:18.211 --> 00:08:31.923
That's what I look like like 35 years ago, 35 years ago.
00:08:31.923 --> 00:08:33.085
And so that's when I got hooked on.
00:08:33.085 --> 00:08:33.245
How can?
00:08:33.245 --> 00:08:36.071
Because copywriting is such a repeatable formula, it has very specific formulas.
00:08:36.071 --> 00:08:41.025
I said there's got to be a way we can use software to help create the first draft.
00:08:41.025 --> 00:08:50.686
And so I became fascinated with frameworks and with patterns and blueprints and templates and all these different things.
00:08:50.686 --> 00:08:55.657
And so I, in 2006, I started.
00:08:55.657 --> 00:08:58.724
I hired a developer who's been with me ever since.
00:08:58.724 --> 00:09:02.932
Side note when I hired this kid he's not a kid anymore.
00:09:02.932 --> 00:09:09.384
I hired this kid he's not a kid anymore but when I hired him he was 18 years old and living in Siberia.
00:09:09.384 --> 00:09:11.910
I found him through a site called Elance.
00:09:11.910 --> 00:09:14.697
Oh yeah, and so he.
00:09:14.697 --> 00:09:15.778
You remember Elance from?
00:09:15.818 --> 00:09:18.503
way back in the day Yep, I do.
00:09:18.503 --> 00:09:27.115
Then they became Rent-A-Coder and then I don't know what up or anyway, I digress we just started developing this platform.
00:09:27.115 --> 00:09:39.870
And so in 2016, we had developed this platform really far, we morphed it into another platform called Funnel Scripts.
00:09:39.870 --> 00:09:54.613
That had over 100,000 users and it was all about sales copy, and so we sold that for a while, and about three and a half four years ago, gpt-2 came out.
00:09:54.613 --> 00:09:57.149
It gets a little muddy, but GPT-2 came out.
00:09:57.220 --> 00:10:00.706
I was like, hey, that's kind of cute, maybe there's some future there.
00:10:00.706 --> 00:10:05.950
And I started developing my own large language model future there.
00:10:05.950 --> 00:10:15.408
And I started developing my own large language model because when GPT-3 came out, microsoft grabbed it and put it under wraps, like they were the only person to license it.
00:10:15.408 --> 00:10:15.990
You couldn't use GPT-3.
00:10:15.990 --> 00:10:46.533
And then they came out with some stuff with open AI, right, but long story short, I spent a ton of money and practically lit up the entire eastern half of the United States with all these servers that we were burning on to train this language model, and I spent a lot of money, a lot of money my wife still reminds me of the money that we spent on that and so I got this thing all trained up and a week later they came out with OpenAI having an API into GPT-3.
00:10:47.100 --> 00:10:48.726
And then right after that 3.5.
00:10:48.726 --> 00:10:51.226
And so it was what it was.
00:10:51.226 --> 00:11:09.934
So we took my existing software that I'd been developing then for 15 years 15, 16 years and we just plugged it into OpenAI and we just plugged it into OpenAI and so it was a very natural thing for us.
00:11:09.934 --> 00:11:20.561
I was very used to getting information out of people's heads about themselves, their customers, writing all this stuff and plugging it into frameworks and some dynamic content stuff.
00:11:20.561 --> 00:11:25.633
That did a really good job of getting people a first draft.
00:11:25.633 --> 00:11:35.932
But now, taking that exact same input and then plugging in the AI, they get a phenomenal input.
00:11:36.173 --> 00:11:57.342
Because with our stuff it's not like going over to ChatGPT and saying, hey, I need a sales letter for real estate agents for my course on how to get more listings, and then you expect ChachiBT to just magically give you a finished product that you don't have any idea whether it's any good or not.
00:11:57.342 --> 00:12:19.442
Our stuff I might be feeding this thing a 30,000 character prompt, whereas most people that download you know, hey, I got the HubSpot free ebook on 10,000 amazing chat GPT prompts and it's really good and they're all like one sentence.
00:12:19.442 --> 00:12:25.448
So that is how I became interested in AI.
00:12:25.448 --> 00:12:31.235
I saw it as the next natural extension of what I'd already been doing for almost 20 years.
00:12:32.179 --> 00:12:33.721
Wow, that's great, I love that.
00:12:33.721 --> 00:12:48.042
And you were able to build that blueprint and then, when the technology caught up with what you were already doing, it was, like you said, a natural fit and you were able to interweave the technology as it got better.
00:12:48.042 --> 00:12:49.926
So that's great, I love that 100%.
00:12:50.206 --> 00:12:56.725
And so now we have like five different models that we're plugged into.
00:12:56.725 --> 00:13:00.933
So the way I created the software I can plug into anybody.
00:13:00.933 --> 00:13:08.966
So if Nick and Tony's auto body and large language llama model upstairs turns out to be the best in the world, I can just plug into there.
00:13:09.648 --> 00:13:11.351
Wow, that's, that's awesome.
00:13:11.351 --> 00:13:12.061
I love that.
00:13:12.061 --> 00:13:51.128
Wow, so it's great because then someone who, like myself, we were talking about before we started this, recording how you know, somebody that may not have realized they could write a book or be an author, um can take content maybe that they already have, like I have, from my podcast, and that idea can come to life now like it never has before, right With the help of these tools that are available 100% For something like copywriting and things that you're not going to be doing all the time trying to learn how to be a prompt engineer, to have it.
00:13:51.168 --> 00:14:00.875
Give you specifically copywriting stuff, ads, marketing content, all that stuff, and then knowing whether it's any good or not.
00:14:00.875 --> 00:14:05.245
That's the challenge, right, and so that's what we remove.
00:14:05.245 --> 00:14:09.764
For people, you don't have to be a great copywriter in order to create great copy.
00:14:09.764 --> 00:14:24.546
All you have to do, though, is know exactly who your ideal customer is and what motivates them, what their hot buttons are, what gets them emotional, their problems, their questions, their roadblocks all that.
00:14:24.546 --> 00:14:26.770
Then you got to know your offer.
00:14:26.770 --> 00:14:28.033
What are you trying to sell?
00:14:28.033 --> 00:14:35.676
I mean, what makes it special, what makes it unique, what gives you a strategic advantage over other people?
00:14:35.676 --> 00:14:37.763
And then you also got to know yourself.
00:14:37.763 --> 00:14:42.922
How does your story, your background, your uniqueness factor into all that stuff?
00:14:42.922 --> 00:14:51.572
That's what you need to know, but then you can load all that into the software, and it takes it from there and integrates it and just gives you what you need.
00:14:52.320 --> 00:14:53.241
Wow, that's great.
00:14:53.241 --> 00:15:00.424
Yeah, cause there's probably not a lot of people that like me that have two, two master's degrees.
00:15:00.424 --> 00:15:20.230
I have a bachelor's in business and then I have an MBA, and I was going to go into business and go into market research and then things shifted and I ended up pivoting and changing completely and then went into education, got my second master's in instructional design, and now I've been doing that and been in higher ed for almost two decades now.
00:15:20.230 --> 00:15:25.922
So it's kind of weird how I thought I was going to go one direction and had that first master's and.
00:15:25.922 --> 00:15:28.267
But you know, the MBA wasn't a waste.
00:15:28.267 --> 00:15:33.706
It's helped me in what I'm doing now, so it's not like it was all for nothing, right?
00:15:33.765 --> 00:15:35.870
So, um, so it's kind of a unique thing.
00:15:35.870 --> 00:15:36.572
No, education is a waste.
00:15:37.139 --> 00:15:39.523
Right, exactly, yep, that's so true.
00:15:39.523 --> 00:15:49.716
So you just never know where life takes you and then where you can actually share that information and be able to give that unique perspective that people are looking for.
00:15:49.716 --> 00:15:51.384
So that's neat.
00:15:51.384 --> 00:15:52.708
I like that, I love that.
00:15:52.708 --> 00:16:02.835
So for those who might doubt their intelligence I know I used to for a while their capabilities what empowering message do you want to convey about their potential for success?
00:16:03.340 --> 00:16:07.203
So when it comes to AI or just in general, Maybe just in general.
00:16:07.365 --> 00:16:22.346
Yeah, like, if they're doubting, you know that they can be an author, write a book or, you know, do what you had talked about with being able to reach that audience that they want to reach and be capable of doing that, especially if they're not familiar with sales and copywriting and stuff.
00:16:22.546 --> 00:16:31.567
So here's the thing, and the great thing about what's happening right now is that there's a lot of change going on.
00:16:31.567 --> 00:16:48.586
And because there's so much change going on, the I'm not going to say the rules don't apply, but the restrictions that were there before have loosened up because the playing field is moving, the game board is changing.
00:16:48.586 --> 00:16:52.379
So I'm going to tell you a real quick story from back in 1991.
00:16:52.379 --> 00:17:15.771
So when I got into the mortgage business, the week that I got into the mortgage business, there was a huge change in the way that FHA loans were made, and FHA Federal Housing Administration loans they're heavily insured government loans allow people to basically buy a house with a 3% down payment.
00:17:15.771 --> 00:17:25.281
But they totally changed the way they calculated the mortgage insurance and how people qualified for that loan.
00:17:25.281 --> 00:17:37.642
And so that change meant and real estate agents had to be able to know how to figure out if first-time homebuyers and lower-income homebuyers were going to be able to buy a house or not.
00:17:37.642 --> 00:17:38.765
Figured out pretty quick.
00:17:40.207 --> 00:17:58.943
So me being two years out of college, less than two years out of college, and not afraid of algebra, I figured out a way to be able to calculate those mortgage insurance premiums and stuff with one simple little calculation and it worked perfectly.
00:17:58.943 --> 00:17:59.926
It was just math.
00:17:59.926 --> 00:18:14.154
So what I did was I ran around to all these different real estate agents that I was going to try and get business from, because I had learned hey, you create a little farm, create a territory, and no today doesn't mean no tomorrow.
00:18:14.154 --> 00:18:18.559
So I need to go out and meet these people and bring some sort of value to the table for that.
00:18:18.559 --> 00:18:33.950
Well, lo and behold, when I showed up and I had a little flyer with a headline of how to calculate FHA loans in 60 seconds or less, even if you suck at math, a people were like who is this kid?
00:18:33.950 --> 00:18:35.563
But then I taught.
00:18:35.563 --> 00:18:41.007
I just started teaching people how to do this thing and that got me in.
00:18:41.007 --> 00:18:45.250
I was not an annoying pest who was there just trying to get them to send loans.
00:18:45.250 --> 00:18:56.733
I became a welcome guest because I brought value and very quickly I parlayed that into hey, coming back and adding value to people's lives.
00:18:56.733 --> 00:19:08.471
Sometimes it was something simple, sometimes it was major, but my point is, because things are changing so fast and no one can keep up with all of it.
00:19:10.134 --> 00:19:15.025
The first thing you got to do is figure out who do you want to serve?
00:19:15.025 --> 00:19:16.587
Who are you going to help?
00:19:16.587 --> 00:19:20.394
Who are you going to be a blessing to?
00:19:20.394 --> 00:19:34.875
Whether it's like you, jackie, helping people with instructional design, flavored with some, you know, a little bit of woo-woo and some self-actualization and some other cool stuff, which is perfect, that's your flavor, right, right?
00:19:34.875 --> 00:19:48.224
And so you got to figure out who you're going to serve, what your flavor is going to be, and then you just go at it with a servant's mentality of what do these people need and how can I help them get it?
00:19:48.224 --> 00:19:53.729
Because what's happening right now I mean whether it has to do with AI or anything else.
00:19:54.631 --> 00:19:58.968
I mean, how many old people have no clue how to use social media the right way?
00:19:58.968 --> 00:20:07.932
I mean, how many people could yeah, how many people could use some help in doing realistic social media stuff in their business?
00:20:07.932 --> 00:20:20.829
Right, I mean, if you were in your 20s and really understood Instagram, tiktok and all that stuff in doing realistic social media stuff in their business, I mean, if you were in your 20s and really understood Instagram, tiktok and all that stuff and then had a track record of being able to get views and stuff, you could go get somebody to hire you to help them.
00:20:20.829 --> 00:20:34.507
And if you got 10 people to hire you at one third of what they would pay a full-time person, you'd be making three times what you would make Okay, or more.
00:20:34.507 --> 00:20:44.606
And so the key is, most people look at what they don't have and therefore they just get more of that.
00:20:44.606 --> 00:20:50.596
But if you look at what you do have going for you, you'd be surprised.
00:20:50.596 --> 00:20:58.473
But here's the big thing, I will tell you People pay to solve problems and they pay to get results.
00:20:58.473 --> 00:21:05.362
And if you can help people solve a problem, if you can help people to get a result, whatever it is, they'll pay you.
00:21:05.362 --> 00:21:11.842
And because there's so much change going on right now, nobody can keep up with all of it.
00:21:11.842 --> 00:21:27.154
So if you can just figure out how to use AI for one specific thing and become really, really good at that, you can go out and have people hire you or pay attention to you.
00:21:27.821 --> 00:21:50.461
I always default to hey, I'm going to go find a customer and sell them something, um, but that's always been my mindset, uh, and so I mean, the biggest thing I would tell you is if, if you doubt yourself, look back at the stuff that you have done any any time that you ever are getting down on yourself and you're not believing you can do something.
00:21:50.461 --> 00:21:51.663
You've done stuff.
00:21:51.663 --> 00:21:55.571
I mean I can't tell you, when I was, I was a theater kid.
00:21:55.571 --> 00:22:08.147
I was really big into theater and my junior year in high school I beat out a bunch of kids for a part in the school play that I became the Duke of Ephesus, okay.
00:22:08.147 --> 00:22:22.473
And then we ended up going to the Folger theater in Washington DC for their national high school Shakespeare competition and I ended up winning best supporting actor for the whole competition.
00:22:22.473 --> 00:22:26.645
That's amazing and that was a big deal.
00:22:26.645 --> 00:22:31.022
But you know what, you know how many times I have looked back on that.
00:22:31.022 --> 00:22:47.276
I mean, I remember sitting on my bed with a tape recorder learning my lines and doing all that, finding that frame of reference of stuff you've done in the past to give you confidence that, hey, I may not have done this, but I've done other stuff that was harder.
00:22:47.276 --> 00:22:48.817
I can figure this out.
00:22:48.817 --> 00:22:57.307
Another thing you can do is I'm big in making asset lists and everyone's like asset list Does it mean money in the bank or you know?
00:22:57.446 --> 00:23:01.871
Nope, asset list is, you know, I'm alive and on planet Earth.
00:23:01.871 --> 00:23:03.425
I got access to the internet.
00:23:03.425 --> 00:23:05.044
I got access to a library.
00:23:05.044 --> 00:23:12.844
I got, you know, my, my sister, um, who can help me with stuff to to figure things out at the.
00:23:12.844 --> 00:23:18.116
I clearly remember I I was actually.
00:23:18.116 --> 00:23:23.545
I was a syndicated newspaper columnist for 10 years and I got that job.
00:23:23.545 --> 00:23:37.633
Well, it wasn't even a job, but I got that column because I was too stupid to know that I shouldn't be asking somebody to allow me to have a newspaper column, which then I would go syndicate myself.
00:23:37.633 --> 00:23:43.152
But I said, okay, I got my dad who can help me edit my articles.
00:23:43.152 --> 00:23:46.124
I've got my sister who can help me.
00:23:46.124 --> 00:23:48.367
I've got a college degree.
00:23:48.367 --> 00:23:58.637
It ain't that hard to write 500 words and I mean I've got access to the library, to the internet, to this computer to just start making these asset lists.
00:23:58.637 --> 00:24:03.951
And if you're focused on what you got, you're going to be able to make good stuff happen.
00:24:03.951 --> 00:24:06.987
So I don't know if that's what you were looking for or not Jackie.
00:24:07.347 --> 00:24:07.910
I like that.
00:24:07.910 --> 00:24:15.444
Yeah, look at what you have instead of what you don't have.
00:24:15.444 --> 00:24:15.967
Yeah, and focus on that.
00:24:15.967 --> 00:24:16.388
Yeah, that's great.
00:24:16.388 --> 00:24:16.670
I love that.
00:24:16.670 --> 00:24:20.846
Um, so could you share an inspiring success story of someone who used your techniques to transform their business?
00:24:20.846 --> 00:24:28.689
You kind of went over that a little bit, but do you have like a specific story of someone that came to you and, yeah, just, uh, uh all of a sudden.
00:24:28.808 --> 00:24:32.555
Here's a recent one by a gentleman named Larry Carter.
00:24:32.555 --> 00:24:47.134
So Larry had been in, he was career Air Force, then he was uh, had a another whole entire career as a chaplain for law enforcement.
00:24:47.134 --> 00:25:05.455
As a chaplain for law enforcement, and so he wanted to break into coaching chaplains for police, firefighter, first responder roles, and he said you know, I want to write a book.
00:25:05.455 --> 00:25:07.403
And so he went through our process.
00:25:07.403 --> 00:25:11.353
He wrote his book, crossing into Purpose, where service meets significance.
00:25:11.353 --> 00:25:14.388
He never thought he'd ever be able to write a book.
00:25:14.388 --> 00:25:25.310
I mean, we've helped countless people go through this and he contacted me, though, and this is where it was like oh, I got to sell a gajillion copies.
00:25:25.310 --> 00:25:28.508
He contacted me after he sold 50 copies.
00:25:28.508 --> 00:25:34.595
He said I just want you to know I've sold 50 copies of my book and I'm really proud of myself.
00:25:34.595 --> 00:25:37.022
So I had him on my podcast and we were talking.
00:25:37.744 --> 00:25:41.836
He sold 50 copies, but he also got a chief of police.
00:25:41.836 --> 00:25:43.480
Because of selling those copies.
00:25:43.480 --> 00:25:51.832
He had a chief of police bring him in to do training and the dude's building a six figure training business selling a $14 book.
00:25:51.832 --> 00:26:00.945
That if he sells just a few hundred, because how many people are actually first responder police for, you know, firefighter chaplains.
00:00:01.040 --> 00:00:04.107
00:00:04.107 --> 00:00:11.753
00:00:11.753 --> 00:00:22.143
00:00:22.143 --> 00:00:30.050
00:00:30.050 --> 00:00:30.893
00:00:31.800 --> 00:00:33.145
00:00:33.145 --> 00:00:34.228
00:00:34.640 --> 00:00:35.963
00:00:35.963 --> 00:00:37.728
00:00:37.728 --> 00:00:38.551
00:00:38.551 --> 00:00:40.667
00:00:41.781 --> 00:00:42.725
00:00:42.725 --> 00:00:46.479
00:00:46.479 --> 00:00:48.865
00:00:48.865 --> 00:01:05.174
00:01:06.621 --> 00:01:07.084
00:01:07.084 --> 00:01:08.349
00:01:09.402 --> 00:01:11.670
00:01:12.421 --> 00:01:14.945
00:01:14.945 --> 00:01:22.451
00:01:23.439 --> 00:01:28.445
00:01:28.445 --> 00:01:30.129
00:01:30.129 --> 00:01:32.641
00:01:32.641 --> 00:01:47.727
00:01:47.727 --> 00:01:49.131
00:01:49.131 --> 00:01:56.254
00:01:57.837 --> 00:02:09.344
00:02:09.344 --> 00:02:21.883
00:02:21.883 --> 00:02:27.040
00:02:27.040 --> 00:02:29.385
00:02:29.385 --> 00:02:37.629
00:02:38.391 --> 00:02:46.669
00:02:46.669 --> 00:02:52.850
00:02:52.850 --> 00:02:56.608
00:02:56.608 --> 00:02:58.897
00:02:58.897 --> 00:03:00.281
00:03:00.281 --> 00:03:13.616
00:03:14.139 --> 00:03:18.088
00:03:18.088 --> 00:03:19.526
00:03:19.526 --> 00:03:22.669
00:03:22.669 --> 00:03:26.270
00:03:26.270 --> 00:03:36.669
00:03:36.669 --> 00:03:40.180
00:03:40.180 --> 00:03:42.608
00:03:42.608 --> 00:03:43.430
00:03:43.430 --> 00:03:44.753
00:03:44.753 --> 00:03:46.895
00:03:46.895 --> 00:03:47.536
00:03:47.536 --> 00:03:48.376
00:03:48.415 --> 00:03:55.224
00:03:55.224 --> 00:03:59.026
00:03:59.026 --> 00:04:07.122
00:04:07.122 --> 00:04:11.826
00:04:11.826 --> 00:04:13.268
00:04:13.268 --> 00:04:15.329
00:04:15.329 --> 00:04:20.432
00:04:20.973 --> 00:04:21.572
00:04:21.952 --> 00:04:26.235
00:04:26.235 --> 00:04:28.701
00:04:28.701 --> 00:04:32.350
00:04:32.350 --> 00:04:39.100
00:04:39.100 --> 00:04:42.387
00:04:42.387 --> 00:04:44.291
00:04:44.291 --> 00:04:46.295
00:04:46.295 --> 00:04:48.060
00:04:48.060 --> 00:05:01.146
00:05:01.146 --> 00:05:06.389
00:05:06.389 --> 00:05:11.963
00:05:11.963 --> 00:05:20.065
00:05:20.206 --> 00:05:24.141
00:05:24.141 --> 00:05:25.194
00:05:25.194 --> 00:05:29.411
00:05:29.411 --> 00:05:34.750
00:05:34.750 --> 00:05:45.211
00:05:45.211 --> 00:05:52.913
00:05:52.913 --> 00:05:57.367
00:05:57.367 --> 00:06:26.240
00:06:26.300 --> 00:06:26.685
00:06:26.725 --> 00:06:32.810
00:06:32.810 --> 00:06:38.610
00:06:38.610 --> 00:06:43.826
00:06:43.826 --> 00:06:46.785
00:06:46.785 --> 00:07:05.740
00:07:05.740 --> 00:07:06.725
00:07:06.725 --> 00:07:10.399
00:07:10.399 --> 00:07:18.470
00:07:18.470 --> 00:07:28.408
00:07:28.408 --> 00:07:30.454
00:07:30.454 --> 00:07:43.588
00:07:43.588 --> 00:07:48.502
00:07:48.502 --> 00:07:55.355
00:07:56.040 --> 00:08:07.730
00:08:07.730 --> 00:08:14.497
00:08:14.497 --> 00:08:18.211
00:08:18.211 --> 00:08:31.923
00:08:31.923 --> 00:08:33.085
00:08:33.085 --> 00:08:33.245
00:08:33.245 --> 00:08:36.071
00:08:36.071 --> 00:08:41.025
00:08:41.025 --> 00:08:50.686
00:08:50.686 --> 00:08:55.657
00:08:55.657 --> 00:08:58.724
00:08:58.724 --> 00:09:02.932
00:09:02.932 --> 00:09:09.384
00:09:09.384 --> 00:09:11.910
00:09:11.910 --> 00:09:14.697
00:09:14.697 --> 00:09:15.778
00:09:15.818 --> 00:09:18.503
00:09:18.503 --> 00:09:27.115
00:09:27.115 --> 00:09:39.870
00:09:39.870 --> 00:09:54.613
00:09:54.613 --> 00:09:57.149
00:09:57.220 --> 00:10:00.706
00:10:00.706 --> 00:10:05.950
00:10:05.950 --> 00:10:15.408
00:10:15.408 --> 00:10:15.990
00:10:15.990 --> 00:10:46.533
00:10:47.100 --> 00:10:48.726
00:10:48.726 --> 00:10:51.226
00:10:51.226 --> 00:11:09.934
00:11:09.934 --> 00:11:20.561
00:11:20.561 --> 00:11:25.633
00:11:25.633 --> 00:11:35.932
00:11:36.173 --> 00:11:57.342
00:11:57.342 --> 00:12:19.442
00:12:19.442 --> 00:12:25.448
00:12:25.448 --> 00:12:31.235
00:12:32.179 --> 00:12:33.721
00:12:33.721 --> 00:12:48.042
00:12:48.042 --> 00:12:49.926
00:12:50.206 --> 00:12:56.725
00:12:56.725 --> 00:13:00.933
00:13:00.933 --> 00:13:08.966
00:13:09.648 --> 00:13:11.351
00:13:11.351 --> 00:13:12.061
00:13:12.061 --> 00:13:51.128
00:13:51.168 --> 00:14:00.875
00:14:00.875 --> 00:14:05.245
00:14:05.245 --> 00:14:09.764
00:14:09.764 --> 00:14:24.546
00:14:24.546 --> 00:14:26.770
00:14:26.770 --> 00:14:28.033
00:14:28.033 --> 00:14:35.676
00:14:35.676 --> 00:14:37.763
00:14:37.763 --> 00:14:42.922
00:14:42.922 --> 00:14:51.572
00:14:52.320 --> 00:14:53.241
00:14:53.241 --> 00:15:00.424
00:15:00.424 --> 00:15:20.230
00:15:20.230 --> 00:15:25.922
00:15:25.922 --> 00:15:28.267
00:15:28.267 --> 00:15:33.706
00:15:33.765 --> 00:15:35.870
00:15:35.870 --> 00:15:36.572
00:15:37.139 --> 00:15:39.523
00:15:39.523 --> 00:15:49.716
00:15:49.716 --> 00:15:51.384
00:15:51.384 --> 00:15:52.708
00:15:52.708 --> 00:16:02.835
00:16:03.340 --> 00:16:07.203
00:16:07.365 --> 00:16:22.346
00:16:22.546 --> 00:16:31.567
00:16:31.567 --> 00:16:48.586
00:16:48.586 --> 00:16:52.379
00:16:52.379 --> 00:17:15.771
00:17:15.771 --> 00:17:25.281
00:17:25.281 --> 00:17:37.642
00:17:37.642 --> 00:17:38.765
00:17:40.207 --> 00:17:58.943
00:17:58.943 --> 00:17:59.926
00:17:59.926 --> 00:18:14.154
00:18:14.154 --> 00:18:18.559
00:18:18.559 --> 00:18:33.950
00:18:33.950 --> 00:18:35.563
00:18:35.563 --> 00:18:41.007
00:18:41.007 --> 00:18:45.250
00:18:45.250 --> 00:18:56.733
00:18:56.733 --> 00:19:08.471
00:19:10.134 --> 00:19:15.025
00:19:15.025 --> 00:19:16.587
00:19:16.587 --> 00:19:20.394
00:19:20.394 --> 00:19:34.875
00:19:34.875 --> 00:19:48.224
00:19:48.224 --> 00:19:53.729
00:19:54.631 --> 00:19:58.968
00:19:58.968 --> 00:20:07.932
00:20:07.932 --> 00:20:20.829
00:20:20.829 --> 00:20:34.507
00:20:34.507 --> 00:20:44.606
00:20:44.606 --> 00:20:50.596
00:20:50.596 --> 00:20:58.473
00:20:58.473 --> 00:21:05.362
00:21:05.362 --> 00:21:11.842
00:21:11.842 --> 00:21:27.154
00:21:27.821 --> 00:21:50.461
00:21:50.461 --> 00:21:51.663
00:21:51.663 --> 00:21:55.571
00:21:55.571 --> 00:22:08.147
00:22:08.147 --> 00:22:22.473
00:22:22.473 --> 00:22:26.645
00:22:26.645 --> 00:22:31.022
00:22:31.022 --> 00:22:47.276
00:22:47.276 --> 00:22:48.817
00:22:48.817 --> 00:22:57.307
00:22:57.446 --> 00:23:01.871
00:23:01.871 --> 00:23:03.425
00:23:03.425 --> 00:23:05.044
00:23:05.044 --> 00:23:12.844
00:23:12.844 --> 00:23:18.116
00:23:18.116 --> 00:23:23.545
00:23:23.545 --> 00:23:37.633
00:23:37.633 --> 00:23:43.152
00:23:43.152 --> 00:23:46.124
00:23:46.124 --> 00:23:48.367
00:23:48.367 --> 00:23:58.637
00:23:58.637 --> 00:24:03.951
00:24:03.951 --> 00:24:06.987
00:24:07.347 --> 00:24:07.910
00:24:07.910 --> 00:24:15.444
00:24:15.444 --> 00:24:15.967
00:24:15.967 --> 00:24:16.388
00:24:16.388 --> 00:24:16.670
00:24:16.670 --> 00:24:20.846
00:24:20.846 --> 00:24:28.689
00:24:28.808 --> 00:24:32.555
00:24:32.555 --> 00:24:47.134
00:24:47.134 --> 00:25:05.455
00:25:05.455 --> 00:25:07.403
00:25:07.403 --> 00:25:11.353
00:25:11.353 --> 00:25:14.388
00:25:14.388 --> 00:25:25.310
00:25:25.310 --> 00:25:28.508
00:25:28.508 --> 00:25:34.595
00:25:34.595 --> 00:25:37.022
00:25:37.744 --> 00:25:41.836
00:25:41.836 --> 00:25:43.480
00:25:43.480 --> 00:25:51.832
00:25:51.832 --> 00:26:00.945