Performance Beyond Training with Dr. Norina Columbaro
The recent episode of the Designing with Love podcast featuring Dr. Norina Columbaro offers a compelling exploration of modern instructional design practices that focus on performance rather than just creating training materials. As an instructional design coordinator at Performance for Life Consulting with nearly three decades of experience, Dr. Columbaro provides valuable insights that both novice and experienced instructional designers can benefit from.
One of the most significant takeaways from the conversation is the evolution of instructional design from simply creating learning materials to focusing on performance improvement. Dr. Columbaro emphasizes that the real goal isn't the learning event itself but solving performance problems within organizations. This shift in perspective requires instructional designers to adopt a business mindset and develop strong consulting skills. As she notes, "You're not so focused on the course, you're focused on what is the problem we're trying to solve."
The discussion highlights the ongoing challenge instructional designers face when working with stakeholders who want to skip crucial steps like analysis and evaluation in the ADDIE model. Dr. Columbaro shares her experiences negotiating between theoretical models and real-world constraints, suggesting that successful instructional designers must be flexible in their approach. She describes her methodology as a "Frankenstein of SAM and ADDIE," taking the most useful elements from different models to achieve the desired performance outcomes.
A fascinating aspect of the conversation centers around the changing relationship between instructional designers and subject matter experts (SMEs). Dr. Columbaro notes how many SMEs are becoming increasingly interested in instructional design principles themselves, sometimes even transitioning into instructional design roles. This evolution creates richer collaborations and better learning experiences. She recounts a successful 64-hour curriculum development project where having engaged subject matter experts who understood the importance of performance-based design led to exceptional results.
The podcast also addresses the impact of artificial intelligence on instructional design. Both Jackie and Dr. Columbaro discuss how AI tools can support the design process while emphasizing the continued importance of critical thinking skills. Dr. Columbaro cautions against over-reliance on AI, noting that "our critical thinking is a muscle. We need to keep exercising it." This balanced perspective acknowledges the potential of new technologies while recognizing their limitations.
Perhaps the most powerful message throughout the episode is the importance of human connection in instructional design. Dr. Columbaro emphasizes that successful instructional design isn't just about knowing models and theories but about connecting with people – whether they're subject matter experts, stakeholders, or learners. She advises aspiring instructional designers, "If you can't connect with the people, don't bother getting into it."
The conversation concludes with a call for continuous learning and growth in the field. Both hosts acknowledge that instructional design is constantly evolving, requiring practitioners to remain open to new ideas and approaches. Dr. Columbaro's willingness to learn from newer professionals entering the field demonstrates the collaborative spirit that makes instructional design such a dynamic and rewarding profession.
For anyone involved in training, learning development, or performance improvement, this episode provides valuable insights into balancing theoretical knowledge with practical application in the messy, real-world environment of instructional design. The emphasis on performance over training, flexibility in methodology, and human connection offers a refreshing perspective that can help elevate the practice of instructional design across industries.
🔗 Website and Social Links:
Please visit Norina Columbaro’s LinkedIn page below.
Photo by Sarah Blocksidge: https://www.pexels.com/photo/people-holding-pens-8348763/
Jackie Pelegrin
Instructional Designer, Author, College Professor, and Podcast Host
Jackie, an Arizona native, leverages decades of experience as an instructional designer within both higher education and the corporate world. She holds an MBA and a Master of Science in Instructional Design and Technology, both acquired through online learning. In addition to her full-time role, Jackie serves as an adjunct instructor, teaching online courses at Grand Canyon University. During her leisure time, she delights in reading books across a range of genres, enjoying movies and TV shows, playing games, listening to uplifting music, and spending quality time with her family and friends.
Needs Analysis and Learner Personas: Your Secret Weapon for Effective Learning
